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Annual Meeting 2013

 

 

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Tuesday, June 18
7:30 a.m. to 6 p.m.
McCormick Place, Chicago, Ill.

Association Forum of Chicagoland’s Annual Meeting 2013 was an excellent venue for more than 500 association leaders and managers, program specialists and suppliers to discover actionable ideas and strategies through meaningful learning experiences to help you achieve organizational goals.

In addition to powerful professional education sessions, the event also offered unique opportunities to connect and collaborate with peers during general sessions, the networking lunch and evening reception.

Get Info on CAE and CMP Credit Hours

 

Opening General Session (8:30 - 10 a.m.)

Breakthrough: Accomplish the Goals that Matter Most

Vernice "FlyGirl" Armour knows a little something about focus, commitment, and defying the odds. At the age of 24, after already achieving her dream of becoming a police officer, Armour became an officer in the United States Marine Corps, and three years later, was America's first African-American female combat pilot. She describes her warp-speed success as "Zero to Breakthrough." And through two tours of Iraq and now in her post-military life, Armour embraces the theme as a model for success, focusing on achieving goals and accomplishing any mission.

Speaker(s): Vernice "FlyGirl" Armour

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Morning Education Sessions (10:30 - 11:45 a.m.)

Build up or Sell Out: How Strategic is Your Program Analysis?

Providing mediocre or low-quality programs in many areas can dilute the strength of your association’s brand, while providing higher quality programs in response to a set of focused interests can enhance your association’s reputation. This session will teach you how to use a tool for systematic program analysis that can also be used to evaluate the strategic potential of new programs before resources are committed.

Speaker(s): Mary Ellen Davis and Leigh Wintz

Session Handout: Download here

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Crafting the Customer Experience for People Not Like You

You can't control the economy, the stock market or the costs of goods and services but you can control your organization's customer experience and a "one-size fits all" approach to customer service is no longer viable. Businesses and organizations competing on service need to understand and cater to customers' and members’ racial, ethnic, religious, generational, lifestyle, and geographic differences in order to meet or exceed their service expectations.

Speaker(s): Kelly McDonald

Session Handout: Download here

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Health Care Reform: A Practical and Strategic Look at the Impact

Healthcare reform is here to stay and it’s imperative that organizations understand how this will impact them. The complexities associated with exemption and contribution requirements and fines and penalties for non-compliance can be overwhelming.

Speaker(s): Jennifer Lollino

Session Handout: Download here

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Leveraging Staff Engagement for Organizational Success

Leading organizations world-wide have recognized that the idea of innovation starts in-house. In order for business’ to thrive, grow, generate new ideas and maintain a competitive advantage the organizational culture must be structured to retain top talent, foster creative thinking and promote collaboration. Innovative workplace cultures are fluid, empowering, results-driven, and recognize employees as the most valuable assets rather than as burdensome expenses.

Speaker(s): Lisa Brown Morton

Session Handout: Download here

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Understanding Engagement: Designing an Approach that Succeeds

Member engagement is the key to success as an association. Associations must understand and actively seek to quantify members’ engagement so that they can provide supplemental support to highly engaged members and connect with members who are not engaged to try to retain them. Yet all forms of member engagement are not equal in their impact on the financial and member-focused results of the organization. To develop, evaluate and improve your strategies for increased engagement, you must focus your measurement on the truly important ways that members seek value. In addition, you must understand the efficacy of your tactics to move members along the engagement continuum.

Speaker(s): Thom Freyer and Cynthia Hahn

Session Handout: Download here

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Unlock the Board Meeting Mystery

Strategic direction and effectiveness are not just items we have to meet or exceed on our performance evaluations — they are part of the reason our organizations flourish. However; they don’t have much power without significant administration and implementation. This is why associations are fundamentally dependent on their boards of directors — to strategically advise on how to adapt to the ever-changing environment. At the same time, many of us are not privy to what happens at board meetings. During this interactive session, get the inside scoop during a mock board meeting!

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Upward Bound: What Makes the Top 2% Successful?

Great association leadership is enhanced by an understanding of the psychological principles of ethical leader development. Only those who take the time to cultivate their skill set will be highly effective leaders. This program will introduce you to the skill sets associated with self-management and leading others through an exploration of the psychology of leadership and the path for the development of emerging leaders. The presenter, Linda Talley, Ph.D., will spell out the kind of mindset and skill required to compete in today’s turbulent environment.

Speaker(s): Linda Talley

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Morning Learning Updates (10:30 - 11:05 a.m. & 11:10 - 11:45 a.m.)

Discover What Members Mean When They Don't Like Your Website

Member demands have put a lot of pressure on associations to have robust, user-friendly websites. But web redesigns are often initiated based on reactionary reasons as opposed to strategic vision. As a result, organizations often implement updates that serve only as quick-fixes and don’t address the bigger problem: how can our site meet the fundamental needs of our members? It’s a simple question, but an essential one. Determining the answers to this question can save your organization a lot of wasted time and money — two critical concerns for associations these days. During this session, learn how SAEM provided its members with not just a new site design but content and functionality that fulfilled its members’ needs.

Speaker(s): Sherry Budziak and Ronald S. Moen

Session Handout: Download here

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The Dark Side of Social Media

You have good content, you're engaging your followers, but what happens when your page is attacked? How do you respond to these attacks and deal with crises? This session will cover the rarely discussed dark side of social media by answering these questions and guiding you through the process of formulating and enforcing community guidelines for your organization's social media accounts.

Speaker(s): Julie Ciaramella and Kimberly May

Session Handout: Download here

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Afternoon General Session (Noon - 1:30 p.m.)

What Matters Most in Strategic Planning and Implementation

Gregory D. Bunch, professor at the University of Chicago’s Booth School of Business, will raise important questions and challenge you to re-think your approach to strategic goal-setting, planning and implementation. Bunch’s experience as a general manager, business founder, board member, international lecturer, and brand strategist all support the ways he helps individuals transform their organizational efforts to focus on driving success, especially during critical times.

Speaker(s): Gregory Bunch

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Afternoon Education Sessions (1:45 - 3 p.m.)

Critical Conversations for the Future…Are You Ready?

This fast-paced, interactive session led by members of Association Forum’s Critical Conversations for the Future Think Tank shared interest group will give you a top-line overview of the most critical issues facing associations today and enable you to explore how they impact your association through World Café type discussions with your peers. If you are looking for insights and take-a-ways for the health and viability of your association, this is your chance.

Speaker(s): Kenneth Luurs, Melanie Minnix and Steven Rauchenecker

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Improve Your Annual Meeting's Bottom Line

With the growth of e-learning, e-networking and economic realities, live conferences of many associations are under duress. Faced with declining attendance and revenue losses, the American Association of Neuroscience Nurses was challenged with rethinking its 2012 annual meeting. Staff and volunteers used data to develop new programs and revenue streams to try to reverse a four-year downward trend. Using this actual case study, association professionals will learn how to use data to drive staff and volunteers toward informed decision making to improve annual meeting profitability. This session reveals how InSight and other association data can be used to transform meetings that are not thriving or tweak successful ones to improve the bottom line.

Speaker(s): Beth Zemach

Session Handout: Download here

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Craft a Customized Member Engagement Strategy

Member engagement is the key to success for associations. Does this sound familiar? Learn about the AMS features and functions that will make the membership engagement initiative described in ACHE’s morning session, Understanding Engagement: Designing an Approach that Succeeds, a reality at your association. Pinpoint techniques that your association must adopt in order to track member engagement and translate metrics into action.

Speaker(s): John Clese, Marty Rabenovets and Matt Van Cleave

Session Handout: Download here

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Jumping Out of Airplanes and Other Experiments in Preparedness

Have you ever been skydiving? There is a lot of preparation that goes into free falling – checklists, prep talks, proper equipment. Effective project management is visible in the tiniest detail – and prevents you from crashing into the ground. In your association, project management can keep your infrastructure investments (and your morale) from crashing. Just like amateur skydivers, you don’t need to be a professional to take the plunge.

Speaker(s): Susie Hudachek

Session Handout: Download here

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Leading and Managing Through Change

This interactive workshop teaches proven leadership behaviors and practical skills to help you respond to the organizational challenges you face in today’s rapidly changing and highly competitive environment.

Speaker(s): Darryl Harris

Session Handout: Download here

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Step-by-Step Guide to Creating and Executing a Great Content Strategy

Associations are in the business of producing information, and by harnessing their content effectively, they can make great improvements to member engagement and member satisfaction. Reaching members through multiple media channels can help convey your association’s value while increasing member participation by fulfilling the ongoing needs for valuable information from a trusted source. Hands-on exercises, templates and real-world examples presented during this interactive session can help you build and execute an actionable content strategy for your association.

Speaker(s): Hilary Marsh and Rana Salzmann

Session Handout: Download here

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Taking a Good Board to the Next Level: The AADE Story

Strong board leadership is essential in order for an association to sustain growth and success. Therefore, it’s critical for association executives and volunteers to understand how to develop and maintain truly high-impact governing bodies. It is also critical for association leaders to be able to effectively involve board members in capability building so they are true owners of the transformation. In this real-world case study session, you will learn how the American Association of Diabetes Educators transformed their Board of Directors into a high-impact governing body.

Speaker(s): Sandra Burke, Doug Eadie and Charles Macfarlane

Session Handout: Download here

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Afternoon Learning Updates (1:45 - 2:20 p.m. & 2:25 - 3 p.m.)

Culture Shock: What Small Staffs Can Learn From Tech Companies

Technology companies often dominate "Best Places to Work" lists. Their company cultures attract and keep top talent in highly competitive and often stressful fields by offering refreshing work environments and unique benefits. The success of their brand is rooted in the way they approach that culture. Associations face some of the same challenges that technology companies face — they're short on time and resources, and trying to do more with less. By incorporating some of the same cultural attitudes and practices that tech companies embrace, associations can greatly increase staff and member engagement. Learn the elements that make up an exceptional culture and how they can be applied to transform any organization.

Speaker(s): Mitchell Dvorak and Mark Sedgely

Session Handout: Download here

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How to: Strategic Programs for Elevating Diversity in Leadership Roles

As the workforce becomes more diverse, undoubtedly, associations’ programs, services and benefits should be assessed to ensure they are continuing to effectively serve a changing population. Equally important, the pool of emerging leaders within associations should reflect these demographics in order to ensure long-term viability. For many organizations, a diversity leadership program is an imperative. In this session, you’ll learn about the strategic diversity/inclusion context needed for creating solid leadership program content and participate in an inter-active scenario exercise to create a hypothetical program.

Speaker(s): April Kates Ellison and Ron Polaniecki

Session Handout: Download here

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Closing General Session (3:15 - 4:30 p.m.)

Sounding Off to a Different Beat

Drum Café is a hands-on collaboration experience that helps build teams by exposing the value of individual diversity and uniqueness, and the positive effect of joining together as a whole. Music is a universal language, transcending boundaries of cultures, communities and even entire continents. Assembling with others to make music evokes a powerful awareness within one’s self of what others around them are doing. The Drum Café capitalizes on this principle as participants drum together to create a rhythm. Through the creation of this rhythm, each team member recognizes their own importance in driving forward the success of the group.

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Session Type Descriptions

Education Sessions: Participate in hands-on, interactive 75-minute sessions that cover critical topics in association management. We redesigned our education sessions to focus on interactivity and provide you with practical, applicable takeaways that you can use immediately.

Learning Updates: Content that packs a punch. Get critical information to advance association management at your organization in just 35 minutes. In each 75-minute time slot, two Learning Updates will be delivered.


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