Limited Resources Don't Need to Limit How You Reach Your Members - Marketing Brown Bag

January 31, 2012
12:00 PM - 1:00 PM
Association Forum of Chicagoland

Who: Association professionals involved in marketing, website design or maintenance, or marketing.

CAE Domain: 9 - Marketing, Public Relations and Communications

CAE Credit Hours: 1

Fee: Complimentary

Other: Please bring your lunch if you like. Beverages will be provided.

Does your small-staff organization manage its own website or technology needs on a limited budget? Learn what tools are available for FREE or at a low cost that can help you evaluate your site, streamline operations, assist staff in working more efficiently, and explore strategies to help you spend your money wisely. You’ll also discover some of the basics search engine optimization (SEO) and search engine marketing (SEM).

At the conclusion of this session, you will be able to:

Create a flowchart for developing your SEO strategy.
Formulate the process for identifying and engaging the organization's members.
List of 10 low-cost or free resources that will help streamline operations

Presenter:

Linda Chreno, CAE, IOM, Association Connector, Marketing General Inc.
Linda Chreno, IOM, CAE, joined Marketing General Inc as Association Connector - Account Director, NBD, where she will be responsible for new business development and helping association professionals identify and solve their concerns, issues, or "pain points." Linda has 20+ years in association management, including working for FL-ASCE, FEDC, FSAE, Florida YPO; and national associations, ACP, NANN, ASSLD, AFMR, and ARDA; and at AMCs in Washington, DC, and Glenview, Illinois.

A speaker at regional, state, and national meetings, Linda is an active volunteer including serving on the ASAE Marketing Council, various committees for CalSAE, Rotary, and AAUW among other organizations.

About the Association Forum's Conference Center:

Easily accessible by rail or interstate
Equipped with comfortable and spacious meeting rooms
Houses a library complete with internet access and information on the latest association happenings
Provides complimentary beverages

Simply put, our conference center is designed with you in mind. We’ve taken Essential Learning, Compelling Experiences, and Powerful Resources to the next level.

Travel Alberta is proud to be the exclusive sponsor of
Association Forum's Brown Bag Series.