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The End of Membership As We Know It: Planning for 2013 - Membership Development & Services SIG

November 6, 2012
9:00 AM -  10:30 AM
Association Forum

Practice Areas: Membership development and marketing professionals

Career Level: All careerists

Fee: Complimentary
CAE Domain and Credit Hours: 7 - Membership Development; 1.5 hours

In her new book, Sarah Sladek argues that it is "The End of Membership as We Know It" – so what does this really mean for you and your association? How can you successfully navigate shifting demographics, a changing economy, and your members' perceptions to deliver value and keep your members coming back year after year? Join this facilitated discussion to learn more about the key takeaways from this book and how to apply these concepts to your membership plan for the upcoming year. You do not need to read the book in advance.

Bring a Guest

We know one is a lonely number. That’s why we invite you to bring a guest to a Shared Interest Group meeting. Not a member? No problem. Non-members can attend one complimentary event before becoming a member of Association Forum. Join others with shared interests and discuss issues, ideas and trends. All guests must be pre-registered.
Sponsored by Marketing General

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