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Holiday Showcase® 2013 Education Sessions

Holiday Showcase 2013 offers opportunities to help you grow professionally through tailored education programs that will enhance your on-the-job performance. This year’s 45-minute education and solution sessions have been designed to maximize interactivity so you’ll learn more to take directly back to the office

CEOnly Breakfast (8 to 9:15 a.m.)

  • CEOnly® Breakfast* and Education

    Association boards and staff tend to approach executive sessions from different perspectives;  this remains an under-explored area of governance. While executive sessions may come as unwelcome surprises to association staff, they provide an opportunity for the chief executive and the board to be more intentional about building a robust partnership and the capacity for difficult conversations. With 45 years of combined association leadership, Mark Engle and Anne Cordes will share their research and experiences in this area and engage the participants in a lively discussion of their own practices. 

    Key Takeaways:

    Understand new research on the opportunities and challenges presented when boards meet in executive sessions;

    Gain insight into how other organizations use and manage executive sessions; and

    Learn tactics to ensure open and effective communication via executive session. 

     

    Sponsored by
     
    Visit Baltimore

    *Note: Entrance to this session is restricted to association professional CEOs, executive directors and CEOs of companies exhibiting at Holiday Showcase.

     

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CAE Recognition Breakfast (7:30 to 8:30 a.m.)

First Track (8:30 to 9:15 a.m.)

  • Accountability at Work: Three Skills for Resolving Violated Expectations

    Learn to curb costs of conflict avoidance and resolve concerns by candidly and respectfully holding anyone accountable — regardless of power or position.

    One of the most prevalent and costly workplace issues is the inability to effectively hold others accountable for bad behavior. Research shows 95 percent of employees struggle to hold their colleagues responsible for violated expectations, wasting time and resources, and diminishing morale. Specifically, employees waste $1,500 and an eight-hour workday for every accountability discussion they avoid.

    In this engaging session, David Maxfield, coauthor of the New York Times bestseller Crucial Accountability, will share three skills for resolving accountability concerns while maintaining good relationships. With 30 years of experience, David has spoken to more than 500 audiences including the American Society of Association Executives Annual Meeting and the ASAE Great Ideas Conference. With the use of entertaining videos and case study examples, you will learn how to resolve concerns in a way that is honest and respectful. 

    Key Takeaways:

    Learn how to hold anyone accountable regardless of power or position;

    Master performance discussions to get positive results and maintain good relationships; and

    Motivate others without using power to permanently resolve issues.

    Learning Format: 

    Lecture, group work, Q & A 

    Career Level: Ideal for all careerists.

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  • Back to Basics: Negotiating Hotel Contracts

    Hotel contracts are designed to ensure that both the hotel and the customer achieve their business objectives, meet their obligations and benefit from the arrangement between them. In this session, learn the basic hotel contract provisions needed for your business and understand when and what to negotiate to meet your organization’s goals.

    Key Takeaways:

    Understand the nature of a contract;

    Identify the top five hotel contract provisions important to your organization;

    Gain tools for negotiating what you need in a hotel contract; and

    Learn ways to reduce risk associated with hotel contracts.

    Learning Format: 

    Presentation (slides), Discussion, group work, Q & A 

    Career Level: Ideal for all careerists.

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  • Deliver an Engaging Experience for Your Members and Customers Through the Convergence of Gamification and Mobile

    Use gaming techniques and technologies to reinvigorate members at your annual conference. 

    With the staggering growth in mobile devices, associations should look to gamification as an effective tactic to engage members. Mobile gamification allows organizations to collect powerful data, gather valuable feedback and provide valuable education in new ways that give members a rewarding sense of achievement. Gamification also helps remind members that your association is present and interested in what members have to contribute. In this session, Elizabeth Ball and Sherry Budziak will share how gamification has allowed the American College of Chest Physicians to better meet the needs of its members, energize conference-goers and reach the general public.

    Key Takeaways: 

    Reinvigorate members at your conferences and meetings through gaming techniques and technologies;

    Create a learning atmosphere to engage previously underappreciated contingents of your association’s community; and

    Establish an extra level of incentive and motivation for continuing education and learning activities for your members. 

    Learning Format: 

    Presentation (slides), Discussion, group work, Q & A 

    Career Level: Ideal for all careerists.

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  • Strategies for Integrating Corporate Social Responsibility Into Your Next Event

    Leverage CSR trends to develop strategies and supporting tactics to create events that have value-added experiences. 

    Corporate Social Responsibility is on the rise and consumers and employees have increasing expectations for businesses to be involved in causes like never before. How can these trends help your business and your meeting?

    CSR represents a growing opportunity to increase business performance by creating more passionate customers, brand differentiation, and highly engaged employees. When CSR is implemented well, it is a business strategy to enhance attendee experience, increase brand loyalty, and attract new audiences to your events. 

    Key Takeaways:

    Understand current corporate social responsibility trends;

    Use the key strategies for leveraging CSR in your meetings and events; and

    Implement practical tactics today. 

    Learning Format:

    Presentation (slides), Discussion, group work, Q & A 

    Career Level: Ideal for Mid- and Senior-level careerists.

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  • Tell Them What You Believe: How to be BOLD and Connect with your Audience

    Create new programs and tactics to remain relevant and get your message to resonate with your audience. 

    Why doesn’t Whole Foods sell Oreos? Because it’s not part of what they believe. The lesson: firmly rooting your association in your beliefs will help people better relate and ally with you. Sharing stories that are authentic to your culture will allow for a deeper relationship with your members — leading to trust and continued participation. It’s an ugly truth that most people communicate in the wrong way. It's not for a lack of preparation; rather, most people have not been shown the proper way to engage an audience in print, on screen, or in person. The good news: we're all capable of getting it right. By sharing specific concepts from cognitive psychology, combined with practical techniques developed through decades of executive coaching, this session will provide the insight necessary to better connect with your audience.

    Key Takeaways:

    Identify the elements that must be included for successful communications;

    Highlight the underlying concepts that enable an audience to connect with you; and

    Implement specific techniques that motivate an audience to act.

    Learning Format:

    Discussion, group work, Q & A

    Career Level: Ideal for all careerists.

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  • Using CVBs to Your Advantage

    Working with a Convention and Visitors Bureau/Destination Management Organization is not an “either/or” decision. CVB/DMOs regularly work with their hotel sales counterparts both on a global and property level to ensure that their clients who are selecting their destination have the best possible experience. This session will discuss how to build relationships with CVB/DMOs, what they have to offer and why your first outreach for a city partner should be to a CVB/DMO. Your CVB/DMO partner can augment a planner’s relationship with an NSO or hotel property contact with their knowledge of all venues and services available in their particular city. And they can share what is new, different and valuable from their city for the meeting planner. 

     

    Key Takeaways:

    Describe relationships between different service providers (Meeting Planner, Convention & Visitors Bureau or Destination Marketing Organization, and Hotel National Sales Offices, Hotel Property)

    Describe value proposition of CVB/DMOs

    Setting the “meeting table” with your most valuable assets

     

    Learning Format:

    Panel Discussion, Q&A

    Career Level: Ideal for Senior-level careerists.

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Solution Sessions (9:30 to 10:15 a.m.)

  • Event Technology

    Do you need to learn about, create or improve event and meetings technology for your organization? Today's event technology allows organizations to engage attendees at events and meetings and increase the benefits for everyone involved. But what is the best way to embrace this technology and what are the options for your organization? Should your meeting attendees be glued to their tablets and smartphones, or be focused on the live event and personal encounters?

    Products Include:
    Infinite Conferencing 
    CommPartners
    Smart Source

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  • Floorplan Faceoff

    Are you managing your exhibit hall floor plan or is it managing you?  Are you using multiple tools and technologies for internal management of your exhibit data, and additional tools to make that data visually appealing and functional for your audience?  Are you a smaller show that wants the “look” of a big show?  Watch and listen as leading providers demonstrate how their technologies provide solutions to these challenges and more.

    Products Include:

    Core-apps, GoExpo Event Management

    EXPOCAD

    Map Your Show, MYS Interactive Floor Plan and Online Exhibitor Directory

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  • Member Communities

    An effective membership engagement platform can transform your association from being a “nice-to-join” to a “must-join” organization in your industry. Learn from leading providers how to create a collaborative community where members can find support, share ideas and voice their industry expertise. Become an indispensable resource by giving your members, chapters and committees powerful communication tools, and discover how member communities can facilitate new long-lasting revenue streams for your organization.

    Products Include:

    Advanced Solutions International, iMIS 20- Engagement Management System

    Analytics8 , QlikView

    BrightKey

    Yourmembership.com

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  • Mobile Apps

    Are you charged with delivering cutting edge content to your members anywhere anytime? In today's digital age, members expect your association to deliver their content on the go and in a variety of platforms. In this session, hear from leading providers how you can take your association content on the go and deliver information to your members on mobile devices such as tablets and smartphones.

    Products Include:

    Association Applications Group, Mobile Apps

    CadmiumCD, LLC, eventScribe Mobile App

    Core-apps, Follow Me, EventLink, MemberDirect

    Cvent, CrowdCompass- Presentation (slides)

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Second Track (10:30 to 11:15 a.m.)

  • Don't Drive Your Customers Crazy — Drive them with Data

    Use customer preference data you already own to drive successful program and product outcomes. 

    As communications media become more splintered and prolific, professionals are faced with  more work as the number of media and targeted messages within those vehicles exponentially increases. Before asking busy volunteers to take more time to vote, rate, respond, fill-in another survey, use data your association already possesses to assess member and volunteer preferences. It’s highly probable you’ll get a better indication of logical next steps without adding unnecessary items on your and others’ to-do lists. 

    Key Takeaways: 

    Locate and identify existing sources of data to define customer preferences;

    Interpret several of these sources and discuss their impact on results; and

    Verbalize the risks of the survey method to define customer preferences. 

    Learning Format: 

    Presentation (slides), group work, Q & A 

    Career Level: Ideal for Mid- and Senior-level careerists.

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  • It's Not ME (Mostly Ego), It's WE (Work Enlightenment)

    Healthy workplace relationships are productive, provided all involved feel appreciated. This session brings such appreciation to the forefront.

    Is your office filled with Mostly Ego, a.k.a. “ME” people? Would you like it to be filled with more Work Enlightenment, a.k.a. “WE” people? This session will put you in active group situations that set egos aside and bring out everyone's dormant brilliance. Experience trust like never before, communicate in unique ways, accept new ideas and build on them, and spontaneously express your thoughts without recrimination. Improv will be your tantalizing teamwork tool. Experience for yourself the five elements of improvisation that can turn the four walls of your office into a productive three-ring circus that inspires the two halves of your one amazing brain.

    Key Takeaways:

    Learn to respond confidently while under pressure;

    Discover new solutions to old issues; and

    Use the unexpected to your advantage.

    Learning Format:
    Presentation (slides), group work, Q & A

    Career Level: Ideal for all careerists

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  • MDRT’s Education Evolution: Fusing Education & Exhibition Through the ConneXion Zone™

    Many associations are facing declining exhibitor involvement and revenues at their meetings. A primary reason: Not enough nor the right “quality” of attendees are visiting exhibitor booths. Simultaneously, attendees are becoming disinterested in longer education sessions and, instead, want information in short bursts, faster. 

    By scheduling activities and programming sessions in the exhibitor locale, you can address both exhibitor and attendee concerns by meeting attendees’ education needs and exhibitors’ prospecting opportunities.  One such solution is the Million Dollar Round Table’s ConneXion Zone™, which debuted at its 2012 annual meeting, featuring hundreds ofspeaker sessions. It grew to 330 speaker session this year and is billed as “the place to go” to interact with exhibitors, experience hands-on learning using the latest tools, and share useful business information with peers.

    Key Takeaways:

    Learn how to design an open environment, which mixes education and exhibitor elements;

    Identify how to attract speakers from a variety of demographic groups; and

    Compare and contrast different types of speaking opportunities in a blended attendee/exhibitor environment

     

    Learning Format:

    Presentation (slides), group work

    Career Level: Ideal for all careerists.

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  • Prep Presenters for Meeting Success

    Help your meeting session speakers meet — and far exceed — audience expectations.

    Presenters often conclude sessions thinking they scored big with the audience, only to later receive survey results indicating otherwise — that attendees felt the presentation was dull, lacked depth, or didn’t provide enough actionable information. Through audience participation at this session, learn how to prep presenters for success at your next meeting.

    Key Takeaways:

    Replace static PowerPoint slides with interactive, engaging social media;

    Replace a formal presentation with an informal, two-way conversation that specifically addresses each member's interests; and

    Replace trendy approaches with proven methods that are appropriate to the audience.

    Learning Format:

    Presentation (slides), Q & A

    Career Level: Ideal for all careerists.

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  • Simulation-Based Education: Where Does it Fit?

    Use simulation-based education to create engaging, impactful and hands-on learning experiences.

    The American Academy of Pediatrics’ Division of Life Support Programs develops educational programs for a diverse audience of learners. From parents to physicians — and many other professional disciplines — the DLSP continuum of care touches an untold volume of individuals. Incorporating simulation-based education into offerings has become a major goal. By implementing this methodology, learners are given the opportunity to practice communication, teamwork and hands-on skills in a safe learning environment. This session will demonstrate the tools used in low- and high-fidelity simulation throughout the American Academy of Pediatrics’ DLSP continuum of care.

    Key Takeaways:

    Discuss the value of simulation-based learning;

    Recognize the spectrum of low- and high-fidelity simulation methods that can be employed to meet desired learning objectives; and

    Recognizing the value of incorporating simulation-based education into programing.

    Learning Format:

    Presentation (slides), group work

    Career Level: Ideal for all careerists.

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  • Top 5 Tech Topics to Know for 2014

    When your association runs efficiently, there is more time and money to devote to serving your members. So how can the latest consumer technology trends save your association time and money as well as improve security and deliver better data? Find out during this fun and fast-paced session as the presenters provide five top tech topics every association leader needs to know. Topics include:

    • Mobility: Get to know the opportunities (and risks) of BYOD and mobility.
    • Cloud Services: Use specific cloud services to reduce big technology investments and improve efficiency.
    • Metrics Matter: Trust your key data to make better financial/budgeting decisions.

    Key Takeaways:

    Learn what forward-thinking associations are doing with technology to make the most of every dollar.

    Understand how current tech trends are (or will) affect you and your employees.

    Identify areas for reducing risks, improving efficiency and improving operations.

     

    Learning Format:

    Presentation (slides), Q & A

    Career Level: Ideal for all careerists.

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General Lunch Session (11:30 a.m. to 1 p.m.)

  • Lunch and Keynote Speaker

    Keynote Speaker: Chester Elton
    The Orange Revolution:  How One Great Team Can Change an Organization

    Chester Elton

    After you network with your peers over lunch, Chester Elton will continue the high-impact learning of Holiday Showcase. Called the “Apostle of Appreciation” by the Globe and Mail, Canada’s largest newspaper, and “creative and refreshing‚” by the New York Times, Chester Elton is co-author of several successful leadership books.

    In this keynote presentation based on Chester Elton's best-selling book The Orange Revolution, Elton highlights the key traits found inside the world's most stellar teams. He illustrates the steps these teams took to conquer barriers, exceed expectations, and overcome mediocrity through brilliant collaboration. Elton reveals the synergy that exists among teams in the world's most respected and innovative organizations—and how to tap into that power within any group of individuals.

    Sponsored by
     
    Visit Orlando/ Orange County Convention Center

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Session Type Descriptions

Education Sessions: Participate in hands-on, interactive 45-minute sessions that cover critical topics in association management. We redesigned our education sessions to focus on interactivity and provide you with practical, applicable takeaways that you can use immediately.

Solution Sessions: Solution Sessions offer you product and solutions previews. If your job role requires you to learn about the latest event technology and membership best practices, attend these sessions to see demos and samples from different companies in just 45 minutes.

Register Now!


Thanks to Our Holiday Showcase 2013 Sponsors

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