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FORUM Archives



Digital FORUM Aug 2013
The Aug 2013 issue of FORUM magazine features articles on sun-setting programs, why ethics matter and more!




The June/July 2013 issue of FORUM magazine features articles on increasing your relevance, growing your membership and more!




The May 2013 issue of FORUM magazine features articles on employee appreciation, component strategy and more!




The April 2013 issue of FORUM magazine offers the latest on online education, social media and meetings technology. Learn from area associations how to develop successful online education, choose and implement an audience response system, turn social media followers into members, and find a job in the digital age.
The Right Touch: Why AMTA's Online Education is Successful
It’s not news to anyone who works in associations: Getting people to a face-to-face meeting is difficult, no matter how badly they need continuing education credits. As more associations embrace virtual learning, therefore, the question emerges: How do you duplicate the high-quality education you provide in person using an online platform, while still generating revenue and attracting users?
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Readers of the March 2013 issue of FORUM magazine will enjoy articles related to meeting planning and conventions — and now may access it on their mobile devices.
Green Meetings: 'Plan It' with the 'Planet' in Mind
Disposable cups?” That was the reaction of Elizabeth Holland, M.D., a radiologist and self-described environmental advocate from River Forest, Ill., during a coffee break at a large meeting she attended in Chicago. Curious, she approached the concierge. “I explained that we were a captive audience — no one was taking their coffee out of the building,” Holland recalls. “I asked if it would be possible to use china mugs, instead, and the hotel agreed. I’ve found that if you ask politely, people don’t turn you down.”
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Do you need help in pricing products and services? Improving board meetings? Turning strategic-planning skeptics into supporters? Get answers to these challenges and more in the latest digital issue of FORUM magazine.
Signature Story - What You’re Worth: Six Alternative Pricing Strategies for Associations
In the early 1950s, Pillsbury learned an interesting lesson when it raised the price per package for its original cake mix from 10 cents to 25 cents. At 10 cents a package, sales were dismal. When it raised the price to 25 cents a package, sales skyrocketed. After the initial product launch, Pillsbury quickly realized that a negative perception had been formed because consumers believed quality was directly related to price.
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Readers of the November/December 2012 issue of FORUM magazine will learn to make data-based decisions, retain senior members, develop high-potential leaders, lead chapters through a brand change and improve their presentation skills, as well as the advantages of content tagging and the benefits of the Baldrige Performance Excellence Program.
Signature Story - Research Rocks: How Data Can Help You Shatter Performance Plateaus
When associations strive to grow a larger membership base, their demographic makeup rapidly diversifies. In response, association staff must design a meeting experience that engages all members. Without properly attracting, engaging and satisfying each demographic, associations risk losing entire groups as meeting attendees, thereby weakening the very diversity from which they draw their strength.
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Readers of the October 2012 issue of FORUM magazine will enjoy articles related to medical meetings, among other features, columns and departments.
Signature Story - One for All: Embrace All Member Demographics at Your Next Meeting
When associations strive to grow a larger membership base, their demographic makeup rapidly diversifies. In response, association staff must design a meeting experience that engages all members. Without properly attracting, engaging and satisfying each demographic, associations risk losing entire groups as meeting attendees, thereby weakening the very diversity from which they draw their strength.
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Readers of the September 2012 issue of FORUM magazine will enjoy articles related to meetings, trade shows and exhibitions, among other features, columns and departments.
Signature Story - Beyond the Booth: How the American College of Cardiology Transformed a Medical Meeting
This month’s cover story, “Beyond the Booth: How the American College of Cardiology Transformed a Medical Meeting,” features the American College of Cardiology, which has spent the last three years creating a more relevant meeting experience for attendees at its annual convention. Learn how it succeeded by incorporating into its expo diverse, non-accredited, educationally focused areas called Learning Destinations™.
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Readers of the August 2012 issue of FORUM magazine will enjoy articles related to education and training, among other features, columns and departments.
Signature Story - Altruism Through Association
This month’s cover story, “Altruism Through Association,” features Chicago-based Altrusa International Inc., an international nonprofit organization that strives to make communities better through leadership, partnership and service. Although it’s been international since 1935, the organization is using new technology — and a new strategic focus — to effect local change on a global level.
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Readers of the June/July 2012 issue of FORUM magazine will enjoy articles related to membership, among other features, columns and departments.
Signature Story - Beating Themselves
By scrutinizing their results — and letting you, as well — thoracic surgeons take the heart of their profession to new frontiers.
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Readers of the May 2012 issue of FORUM magazine will enjoy articles related to professional development and human resources, among other features, columns and departments.
Signature Story - Auditing the Future
Something happened on the morning of April 3, 2010. It was 9 a.m. in Chicago, and the double doors at 679 N. Michigan Ave. were finally unlocked. Outside, people had been standing in line since the prior evening. Never mind that it was raining. Anticipation, thick and heavy, wafted up and down the Magnificent Mile like the smell of caramel corn from the nearby Garrett Popcorn Shop. Inside, employees were bracing themselves for the crowd. A cultural cyclone was about to hit, and it promised to change everything: The Apple iPad had arrived.
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Readers of the April 2012 issue of FORUM magazine will enjoy articles related to social networking solutions, among other features, columns and departments.
Signature Story - Rare Breed
When a cow is in labor with her calf emerging backward, she’s not the happiest of creatures. But, the veterinarian attending to her might be.
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Readers of the March 2012 issue of FORUM magazine will enjoy articles related to meeting planning and conventions, among other features, columns and departments.
Signature Story - Adding New Life
When a loved one dies, more options than ever before exist to honor that person. New traditions are sprouting for many reasons: People are dying older and choosing for themselves. Religious restrictions are diminishing. More people are migrating to retirement locations, away from family. Individuals are becoming more ecologically conscious. And cost is a factor, as even the death care industry is not immune to the troubled economy.
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How one association is working to stop fraud in its tracks.
Signature Story - Switching Gears
How one association is working to stop fraud in its tracks.
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They rebuild homes, volunteer at homeless shelters and serve veterans. They assist the sick, disabled and needy. They share a passion for community service and enjoy a common bond. Yet the name of the organization uniting these groups of altruistic individuals was anything but commonly recognized.
Signature Story - An Association Evolution
They rebuild homes, volunteer at homeless sheltersand serve veterans. They assist the sick, disabled and needy. They share a passion for community service and enjoy a common bond. Yet the name of the organization uniting these groups of altruistic individuals was anything but commonly recognized.
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It was a chance meeting: Following a medical association conference, four young trauma surgeons arrived at Reagan National Airport in Washington, D.C., to return home. While waiting for their respective planes, they began discussing their unique medical field, individual practices, common experiences and challenges. The group talked about how to advance their careers and the professional organizations available to help them. Although several respectable national trauma associations existed, none were tailored to young surgeons like them.
Signature Story - In the Right Direction
It was a chance meeting: Following a medical association conference, four young trauma surgeons arrived at Reagan National Airport in Washington, D.C., to return home. While waiting for their respective planes, they began discussing their unique medical field, individual practices, common experiences and challenges. The group talked about how to advance their careers and the professional organizations available to help them. Although several respectable national trauma associations existed, none were tailored to young surgeons like them.
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They know it’s coming every time hurricane coverage begins: footage of a piece of metal being precariously hurled by Mother Nature through the streets of a beach town. Members of the Metal Construction Association see that scenario through their own lens. They know that metal panel is video-worthy because it’s still intact. Everything else is being shredded. It’s not the metal panel, but likely the installation that was inadequate. And when winds have calmed, the panel will still be around, ready for rebirth through recycling.
Signature Story - The Mettle of Metal
They know it’s coming every time hurricane coverage begins: footage of a piece of metal being precariously hurled by Mother Nature through the streets of a beach town. Members of the Metal Construction Association see that scenario through their own lens. They know that metal panel is video-worthy because it’s still intact. Everything else is being shredded. It’s not the metal panel, but likely the installation that was inadequate. And when winds have calmed, the panel will still be around, ready for rebirth through recycling.
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Indian Prairie School District 204 is the perfect place to raise a family. Encompassing parts of Naperville, Aurora, Bolingbrook and Plainfield, Ill., in west suburban Chicago, it’s brimming with cul-de-sacs, clean air, safe streets, soccer fields and schools. Thirty-five schools within 46 square miles, to be exact, making Indian Prairie the third largest school district in Illinois.
Signature Story - Grading Governance
Indian Prairie School District 204 is the perfect place to raise a family. Encompassing parts of Naperville, Aurora, Bolingbrook and Plainfield, Ill., in west suburban Chicago, it’s brimming with cul-de-sacs, clean air, safe streets, soccer fields and schools. Thirty-five schools within 46 square miles, to be exact, making Indian Prairie the third largest school district in Illinois.
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One more push. A mother in Tanzania summons all her hope and energy to thrust a new life into the world, and into the waiting hands of a birth attendant. The child is here. The sweet cry of life is not.
Signature Story - Waiting to Inhale
One more push. A mother in Tanzania summons all her hope and energy to thrust a new life into the world, and into the waiting hands of a birth attendant. The child is here. The sweet cry of life is not.
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In February 2011, 61-year-old Beth Jones was feeling faint. She therefore made an appointment with her primary care physician — an internist at Summit Medical Group in Westfield, N.J. — to see what was wrong.
Signature Story - 'Meaningful' Medicine
In February 2011, 61-year-old Beth Jones was feeling faint. She therefore made an appointment with her primary care physician — an internist at Summit Medical Group in Westfield, N.J. — to see what was wrong.
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They know of burls and butt joints and beveled edges; the intricacies of dormers and drip caps and diffusing glass. Members of the Window & Door Manufacturers Association deal in the currency of craftsmanship and architectural nuance.
Signature Story - Opportunity Knocking
They know of burls and butt joints and beveled edges; the intricacies of dormers and drip caps and diffusing glass. Members of the Window & Door Manufacturers Association deal in the currency of craftsmanship and architectural nuance.
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I believe that good begets good, and becoming involved is contagious,” says Steven M. Ruffalo, president of the DuPage County Bar Association and member of the law firm Fuchs & Roselli Ltd.
Signature Story - Lending Many Hands
I believe that good begets good, and becoming involved is contagious,” says Steven M. Ruffalo, president of the DuPage County Bar Association and member of the law firm Fuchs & Roselli Ltd.
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A busy high school English teacher, young wife and mother of two, Nora Bowers’ focus was on serving others — admittedly even at the expense of her own health. However, after suffering from hay fever for a week in summer 1999, Bowers was driven to her family physician for relief. What she received was a wake-up call.
Signature Story - Focus on the Future
A busy high school English teacher, young wife and mother of two, Nora Bowers’ focus was on serving others — admittedly even at the expense of her own health. However, after suffering from hay fever for a week in summer 1999, Bowers was driven to her family physician for relief. What she received was a wake-up call.
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Christian Sinclair had hit a low point in his residency. He was diagnosing, he was calculating — the technical side was there. But he wasn’t sure he was truly helping anyone as a doctor.
Signature Story - Making A Network Work
Christian Sinclair had hit a low point in his residency. He was diagnosing, he was calculating — the technical side was there. But he wasn’t sure he was truly helping anyone as a doctor.
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Signature Story - Rooted in Loyalty
It was the ideal August evening — the kind that makes you want to breathe in the fresh summer air and experience nature at its finest. As a gentle breeze swayed the branches of thousands of trees, more than 500 people gathered together to share smiles, recount memories and enjoy the serene surroundings of The Morton Arboretum in Lisle, Ill.
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Signature Story - Dollars and Sense
When Jim Tilley was in high school, his physicist dad sat him down for a battery of tests to see where his interests and intelligence might take him. Tilley later would follow in his father’s footsteps, eventually earning a doctorate in physics from Harvard University.
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Signature Story - Best in Show
National Automatic Merchandising Association. During these challenging financial times, association professionals constantly are asked to do more with less. That edict was not lost on the Chicago-based National Automatic Merchandising Association, which decided two years ago to merge its two longstanding annual tradeshows into one unparalleled event. In Westminster Kennel Club parlance, it needed to be a "best in show." Expectations were high. Resources were at an all-time low.
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Signature Story - Human Resourcefulness
Human Resources Management Association of Chicago: Everyone knows what happened to Humpty Dumpty. An egg - fragile, delicate and just a little bit clumsy - he sat on a wall, then had a great fall. Because he was shattered, however, neither all the king’s horses nor all the king’s men could put him back together again.
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Signature Story - Scouting for Leadership
Girl Scouts of the USA: Bold. Courageous. Strong. Responsible. Helpful. Friendly. Optimistic. These are the words of several third grade Brownies in Troop No. 314 in Rockford, Ill., who were asked to describe what it means to be a Girl Scout. Their troop is part of the Girl Scouts of Northern Illinois (GSNI), one of more than 100 local councils that make up Girl Scouts of the USA (GSUSA). Because of the transformation of the Girl Scouts organization and program model that began four years ago, every member of GSUSA — more than 3.4 million in the United States and U.S. territories — will focus on a new approach to leadership through a coordinated series of annual activities called Leadership Journeys.
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Signature Story - Chain of Events
The Association for Operations Management: We see the store shelf. They calculate the number of items that should be on it. We see a cell phone. They ensure the 12-week production of the fingernail-sized chip that makes it work. We see a train loaded with coal. They are the ones charged with getting the parts to fix, in short order, the $9 million digger that unearths it.
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Signature Story - Lending Their Touch
The American Massage Therapy Association: Covering 60 miles of various terrain on foot during three days naturally leads to blisters, fatigue, and stiff and sore muscles. But for many participants of the Susan G. Komen 3-Day for the Cure walks, one characteristic overshadows all physical ailments – selflessness.
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Signature Story - Peace of Mind
The Illinois Psychiatric Society: When a girl starves herself into a life-threatening state of desperation, they already have fought for her treatment. When a mother Downstate cannot make the 100-mile trip to a psychiatrist to find out why she experiences both euphoria and rage each day, they already have determined a way for her to afford long-distance care. And when an inmate’s sentence ends and he needs immediate access to the prescriptions that have helped stabilized his life, they already have helped build a potentially life-changing bridge.
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Signature Story - Posters That Protect
The American Society of Safety Engineers: Fourteen-year-old Hayley Lemens of Pendleton, Ore., is soft-spoken and shy. She always has been, according to her mom, Jeanie, who says her daughter — a straight-A student who’s involved in everything from dance and music to swimming and Girl Scouts — often struggles socially because she’s so reserved.
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Signature Story - Building Community
The Institute for Real Estate Management: "Hello. I'm looking for industry-standard staffing ratios for apartment buildings - i.e, 1 manager per 100 apartments and X maintenance men per 100 apartments. I know there are many variables. But we have a luxury apartment complex with pool, tennis court, workout room, etc. We have 230 apartments. The complex is less than five years old. Are there any general guidelines in the industry?"
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Signature Story - An Eye on Design
When Chicago-area resident and fashion fanatic Lyn Burgess heard about a Chicago designer sale event to be held at a wine and cheese bar, she thought, “Fashion, food and friends? Great idea … and I know I’ll buy something!” And, she did – which was exactly what designers Lara Miller, Erin Gallagher and Kate Boggiano counted on when they brainstormed the unique affair several months ago.
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Signature Story - A Healing Resource
The Society of Gastroenterology Nurses and Associates, Inc. Gastroenterology nurse Janet Hannah had 30 minutes before her next procedure, and she offered the time to the admissions desk. A 12-year-old girl waited her turn for a procedure that would take an internal look at portions of her more than 25-foot-long digestive system – and not for the first time. Hannah grabbed a donated teddy bear, and engaged the nervous pre-teen. She didn’t have to feign the honor she felt when the girl decided she’d try an IV insertion, without being knocked out, only if Janet would do it.
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FORUM Digital Issue Now Available
Forum Presents the ‘Best of Strategy’ in July 2009 Edition of FORUM Magazine, Available Exclusively Online
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A Perfect Fit
Before you were even in kindergarten, you probably knew the importance of brushing your teeth. Scrub gently in circles. Don’t forget the ones way in back. Brush as long as it takes you to sing “Happy Birthday” twice. And, as you got older, flossing came into the picture. Flossing gets in between your teeth where your brush can’t reach. It helps clean off dirty little things called bacteria.
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Signature Story - An Engaging Journey
The Management Association of Illinois had no worries in the spring of 2007. Membership numbers were up. Programs were well-attended. The budget was in great shape. Members were not complaining. The association could have kept on doing what it had been doing, remained content with the status quo.
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Signature Story - Workforce Remedy
the American Hospital Association: In this sluggish economy, an increasingly weary workforce is growing accustomed to hearing phrases weekly – sometimes daily – like job slashing, workforce reduction, involuntarily layoffs, buyouts, RIFs (reduction in force), workplace re-engineering, downsizing, even “rightsizing.” Less common are terms such as workforce shortage and staffing crisis. Yet that is exactly what some segments of health care are facing.
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Signature Story - Courage to Merge
The National Association for Quick Printers: Suppose you run a small business with a few good employees. You’ve carved out a good niche for yourself, have a number of loyal customers and are financially sound. But although you’re making a decent profit, it’s not significant. And you’re concerned about the future of your potential customer base; it seems to be shrinking.
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Signature Story - Hanging On, With Help
National Military Family Association: They eye the challenge before them with nervous dread. At the same time, they’re stoked to be part of something momentous. These kids want desperately to be brave. They are safe, and others cheer them on. Ultimately though, these children have to summon the little warrior within to make it through.
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Signature Story - Reading, Writing and Rx
The Medical Library Association: Kerri Morrone Sparling was diagnosed with Type 1 diabetes when she was 7 years old, just before starting the second grade. What she remembers most is giving a urine sample behind a door that read, “If you sprinkle when you tinkle, please be neat and wipe the seat.” It was funny.
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