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Educational Program Development SIG-Using Intellectual Capital to Step Up Your Business in a Down Economy
Tuesday, March 31, 2009
11:30 am to 1:30PM

Association Forum- 10 S. Riverside Plaza Ste 800 Chicago, IL

Using Intellectual Capital to Step Up Your Business in a Down Economy

 Intellectual capital is your most valuable business assets, and its importance rises even higher in a down economy. Organizations that learn to leverage their brands, content and information grow faster, according to recent economics studies. The challenge is how to avoid becoming a commodity or losing valuable rights at a reasonable cost. In this program, you will learn:

• Why intellectual capital is your most valuable asset in a down economy
• How to turn knowledge and information into valuable protected property
• The Guiding Rights that leading organizations use to protect their intellectual capital
• Low-cost strategies for protecting your most valuable assets

About Mark Partridge Our speaker is well-qualified to help you learn how to build and protect your intellectual capital in these challenging times. Mark V. B. Partridge is a partner with Pattishall, McAuliffe, a Chicago law firm with a global practice helping businesses protect their intellectual property. Mark has protected some of the world's most famous brands - RITZ, PEPSI, MASTERCARD, JUST DO IT, and MICKEY MOUSE, as well as a number of prestigious associations, including the American Medical Association, National Realtors Association, Illinois Police Officers Memorial Committee, Arizona Golf Association, Western Golf Association, and American College of Trial Lawyers.  A graduate of Harvard Law School , Mark has published books and many articles on legal and business topics involving intellectual property and has appeared as a featured speaker throughout the United States and in Brazil , Canada , Puerto Rico , Russia and Switzerland . For more information, visit www.MarkPart ridge.com.