SmartTech 2018





The SmartTech Conference is custom-built for association professionals looking to use technology and data more efficiently to increase revenue, drive membership and adapt to today’s changing business environment. You may not know it, but you likely already have the data you need to drive your organization’s success. What you need is a roadmap to allow you to leverage that data for growth.

  • Connect with fellow association and industry thought leaders and:
  • Return to your organization with a technology roadmap to drive revenue and member engagement
  • Learn how to access, understand and leverage existing data for a clearer outlook of your members’ and customers’ preferences
  • Gain knowledge to accelerate your organization’s digital transformation in order to stay ahead of your competition.

Target Audience: Association staff at small to medium associations. Open to everyone! 

Hosted By: OLC Education and Conference Center, 9400 W. Higgins Road, Rosemont, IL 

Schedule Of Events

07:30 AM – 09:00 AM Registration and Breakfast

09:00 AM – 09:45 AM

Keynote: Technology Trends and the Effects on Associations

Reggie Henry, CAE

Introduction by Michelle Mason, FASAE, CAE

With the amount of disruption in (and caused by) technology today, it is important for associations to focus on what's really important. Creating member value! Strategically, what are the technologies and technology trends associations should be focused on? What do these trends mean from a member and staff expectations perspective? ASAE CIO Reggie Henry will discuss (and in some cases demonstrate) some of these technologies and related topics facing organizations today.

09:45 AM – 10:45 AM

Technology Forum: Have You Assessed Your IT Maturity?

Dave Coriale, MBA

Associations and nonprofits expend a lot of resources figuring out technology. Despite these efforts, technology isn’t always used to its full potential. Instead, technology is seen merely as an operational tool, a business necessity, a line item in the budget—rather than the strategic asset it is.  In this session, Dave Coriale, President of DelCor Technology Solutions, will discuss the ITMM's holistic approach, which enables your organization to align your technology investments with your mission, vision, and business objectives. 

Participants will: 
Learn about the four areas contributing to IT maturity and how each impacts your technology readiness
Envision how to move toward a more strategic enabling technology state
Compare your organization's IT maturity and your members' technology readiness to other associations

11:00 AM – 11:50 AM

Cyber Security 101

Dean Comber, CSM, MBA, PMP

According to a Pew Research Center survey (March 2017), about 16 percent of respondents knew what a botnet was and nearly half thought that all email was encrypted. Data breaches such as at Equifax, Chipotle, Uber (and even an association…California Association of Realtors) have become almost defined segments of the news we see each day.

Participants will:
Learn the impact that cyber security threats have on the association sector
Understand what types of cybersecurity risks are present and how can they be avoided
Discover what can you, as an association professional, can do to be proactive and ensure you have prepared in the event that your association is a target

Implementing a Powerful Data Strategy – What You Need to Know and What To Do

Jodie Slaughter, FASAE
 and Peter Finn

In this session we will explore data strategies and why so many associations are exploring them.

Participants will: 
What data strategies are 
What issues and challenges strategies can address for associations 
How to start working on your own data strategy and determine your focus 

11:50 AM – 01:00 PM Lunch

01:10 PM – 02:00 PM

Embracing Digital Transformation

David DeLorenzo, CAE and 
Mike Guerrieri, CAE

Does your whole organization embrace digital technologies to advance your mission? Have you eliminated silos, work collaboratively, and have strong governance structures in place to focus your resources where they make the biggest impact? If not, you many need a digital transformation to remain relevant to your members. Digital transformation is more about organizational culture change than about the use of specific technologies. This session reviews the concept of digital transformation and the steps your organization will need to follow to become digital first.  

Participants will:
Understand what digital transformation is and why it matters 
Understand what a digital strategy is 
Identify the steps your organization can take to begin a digital transformation

Association Leaders and the Analytical Mindset

Debbie King, PMP

Creating a culture that embraces an analytical mindset (the ability to ask questions and communicate about data) will be one of the most important things association leaders can do in the next decade. An analytical mindset means understanding the context – the business environment and its culture, processes, strategies and tactics – in order to make good decisions. Recognizing that data is a business asset and not the sole responsibility of IT is a key first step. The next step is for leadership to model the behavior of using data to make decisions. 

Participants will:
Be able to identify their organization’s current Analytical Mindset IQ – and know the concrete steps to increase it!  
Be able to reduce the time it takes to make decisions  
Learn the top 10 most powerful analytical questions to ask and techniques to ensure shared understanding 

02:10 PM – 03:00 PM

Using Technology and Data to Drive Increased Engagement and Revenue

Tom Aley and 
Thomas G. Foley, CAE

When associations understand their data and discover insights from analyzing it they are well positioned to turn that knowledge into a better, more engaging experience for their members.  Your data and the programs it supports no longer need to remain in silos. 

Participants will:
Analyze case studies of successful associations
Learn how to leverage current technologies and information captured throughout
Learn to create more engaging, relevant experiences for their members and revenue for their association

Disruptive Technology

Session description coming soon.

03:15 PM – 04:15 PM

Panel Discussion: So What Now?

Moderator: Alex DeBarr

Panelists: Reggie Henry, CAE, Dean Comber, CSM, MBA, PMP
Thomas G. Foley, CAE

The final session will help Smart Tech participants synthesize the material from the day and determine how best to implement their learnings when they return to the office. Alex DeBarr will moderate a panel with session leaders who will share the Top 5 takeaways from the day’s sessions, enabling everyone to hear the learnings – even from the sessions they were unable to attend.  The panelists will also discuss their thoughts on the conference’s main theme of using technology to grow their association.

Participants will:
Synthesize the day’s learnings
Gain insights from fellow attendees
Create an action plan to take back to their associations

04:15 PM – 04:30 PM

Closing Remarks

04:30 PM – 06:00 PM

Closing Reception

Join us for a networking reception with your fellow attendees and speakers!