8-8:50 a.m. | Columbus C/D

Inside the Design Thinking Studio

In today’s world, competition is fierce, and only the quick and agile survive. The ability to innovate faster and in new ways is critical. Go fast, be bold and think creatively aren’t just buzzwords—they are sound advice for achieving high performance. But switching into a creative thinking mindset can be a challenge—how do you even get started?

Attend this session to learn about:

  • Thought-leader experimentations, known as design thinking studios, conducted this year through a partnership between Association Forum and Dallas CVB; 
  • The tools and frameworks these workshops provide for staff leaders and executives to get their creative juices flowing, enabling them to approach problems in their organization with confidence and, ultimately, build a culture that promotes, accelerates and sustains innovation; and
  • Ways to organize your team to begin to approach design thinking at your organization.

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Thank you to our Strategic partner:

About the Presenter:


Marc is the vice president of global strategy at FreemanXP. His creative and analytical approach to brand experience, learning strategies and global trends helps brands capitalize on the power and potential of face-to-face events. 
Marc’s experiences span work as a Presidential Management Fellow (PMF) at NASA; the U.S. House of Representatives; seven years living in the Asia Pacific region; negotiating and building manufacturing operations in China; co-founding three start-ups; and driving marketing campaigns and sales training for Fortune 500 technology companies. Marc has an MA in Asian Studies and International Economics from The Johns Hopkins University - Paul H. Nitze School of Advanced International Studies (SAIS) and lives in San Francisco.