9-9:50 a.m. | Columbus E/F

Pardon The Interruption: ignite...Create & Inspire Membership of The future

Warren Buffet once said, "Price is what you pay. Value is what you get." Many organizations are considering a new membership model to better align value with a willingness or ability to pay. Before you go down this path, it is essential to understand the factors that influence the decision to join, as well as members' interests, attitudes and behaviors.

During this session you will learn:

  • Proven ideas behind the successful membership makeovers at three associations;
  • What questions you should be asking your members about engagement; and
  • How to engage different audience segments in the process.

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About the Presenter:

Sheri Jacobs, FASAE, CAE

Sheri Jacobs, FASAE, CAE, is president & CEO of Avenue M Group, a marketing agency with in-depth expertise in examining why members and prospects believe in brands, organizations and missions. Sheri is a leader, innovator and visionary who has helped associations, small and large, tackle their most challenging issues. 

Sheri is a top-rated speaker and a contributor to various associations and publications, including the ASAE publication, Decision to Join. She currently serves as chair of the ASAE Foundation Development Council and on the ASAE Professional Development Section Council. She is a past chair for the ASAE Membership Council and Marketing Council.

Sheri is the co-editor of and contributor to ASAE’s best-selling membership book, Membership Essentials (ASAE 2007), and author of the recently published marketing book,199 Ideas: Powerful Marketing Tactics That Sell (ASAE 2010).