Sheri Jacobs, FASAE, CAE
Sheri Jacobs, FASAE, CAE, is president & CEO of Avenue M Group, a marketing agency with in-depth expertise in examining why members and prospects believe in brands, organizations and missions. Sheri is a leader, innovator and visionary who has helped associations, small and large, tackle their most challenging issues.
Sheri is a top-rated speaker and a contributor to various associations and publications, including the ASAE publication, Decision to Join. She currently serves as chair of the ASAE Foundation Development Council and on the ASAE Professional Development Section Council. She is a past chair for the ASAE Membership Council and Marketing Council.
Sheri is the co-editor of and contributor to ASAE’s best-selling membership book, Membership Essentials (ASAE 2007), and author of the recently published marketing book,199 Ideas: Powerful Marketing Tactics That Sell (ASAE 2010).