The National Summit On Healthcare Membership and Engagement

99% Sold Out: Please contact Jamari Trent for details 

Thursday, Dec. 15 | 7:30-10 a.m.
Hyatt Regency Chicago | Michigan Room 3

Healthcare association leaders are facing unprecedented times. The industry and professional environment surrounding healthcare clinicians, researchers and the companies that serve them are undergoing transformative changes that threaten the very business assumptions behind membership and engagement.

For associations to be successful in this environment, leaders must address some critical questions:

  • What are the most substantial changes in the healthcare environment that impact membership and engagement?
  • What strategies are healthcare associations attempting to improve membership and engagement?
  • What challenges to implementation represent the most significant barriers to success?

The National Summit on Healthcare Membership and Engagement™ will introduce you to the research on these questions and give you an opportunity to translate your new knowledge into actionable next steps you can implement at your association.

Through a combination of presentation and small-group interaction, you will have the opportunity to discuss the primary challenges face to face with your peers and identify which are most relevant to you. You will then identify, from potential solutions, which represent the most important priority for your association.

Every attendee will receive a complimentary copy of the peer-based research report, The Future of Healthcare Association and Engagement.  Participants will also receive a companion study, Leading Strategic Change in Associations, another peer-based research study that highlights insights on strategic change management for associations from 25 leading chief staff officers. 

The National Summit on Healthcare Membership and Engagement is your first opportunity to get exclusive access to peer-based research on challenges and opportunities facing healthcare association membership engagement. The research report, The Future of Healthcare Association Membership and Engagement, is the only healthcare association-specific research addressing the membership and engagement issues that are unique to healthcare associations.

Schedule at-a-glance*:

Dec. 14, 2016 
 6-8 p.m.

Holiday Showcase Opening Reception at the Hyatt Regency Chicago Living Room Lounge

 Dec. 15, 2016  
 7-7:30 a.m. Registration
 7:30 - 10 a.m. National Summit On Healthcare Membership and Engagement
 10 a.m. - Noon Keynote and Networking Brunch featuring Roger Dow, President and CEO, U.S. Travel Association
 Noon - 4 p.m. Holiday Showcase Exhibit Hall
 4 - 5:30 p.m. Holiday Showcase Closing Reception at the Hyatt Regency American Craft Kitchen and Atrium Lounge

*Schedule is subject to change.

Sessions:

Solving the Healthcare Governance Block

Association leaders at Association Laboratory’s Healthcare Engagement and Membership Retreat in October identified internal governance resistance to change as a substantial barrier to creating more effective membership models.

This session will highlight specific tactics identified in the research for building leadership consensus, aligning staff and operations, and focusing on the communities served by healthcare professions.

You’ll leave with ideas you can translate directly into action at your association.

Understanding Membership Needs

The research outlined in Association Laboratory’s new white paper, The Future of Healthcare Association Membership and Engagement ©2016, identified more in-depth understanding of the healthcare marketplace and healthcare professionals as critical to the success of healthcare membership and engagement strategy.

This session introduces new concepts in understanding the healthcare market and how desired professional outcomes, incentives and disincentives in healthcare organizations and institutions influence the decision to join or engage.

You’ll leave with ideas on how to improve your investigation of the problems facing your members and a better understanding of how to adapt to the factors influencing their choices regarding membership.

Customizing Your Engagement Model

The research outlined in Association Laboratory’s new white paper, The Future of Healthcare Association Membership and Engagement ©2016, identified customized engagement models as essential to success. Healthcare associations need to create a portfolio of models designed to address the unique benefit and price needs of different communities. 

This session outlines methods of community segmentation and introduces a “community first” strategy designed to lay the groundwork for more effective, specific membership models.

You’ll leave with a better understanding of how to implement new strategies focused on customized solutions to address member and stakeholder needs.

Your registration for the National Summit on Healthcare Membership and Engagement includes the Summit, Keynote and Networking Brunch, Exhibit Hall and the Opening and Closing Reception.

About the Presenter:

Dean A. West, FASAE

Dean West is a national thought leader, futurist and the principal author of the new research-based, peer-driven white paper, The Future of Healthcare Membership and Engagement. He has been leading efforts to examine the challenges facing the healthcare association community for nearly two decades. West has spent nearly 30 years working with healthcare associations as they adapt to the changing industry and professional environment.

West is the founder and president of Association Laboratory, a consultancy that specializes in the research and development of association business strategy.


Thank you to our National Healthcare Summit partner:


The National Summit On Healthcare Membership and Engagement in brought to you in cooperation with: