For Exhibitors

For Exhibitors

Holiday Showcase 2017 is Amped Up With Even More Opportunities to Build Relationships and Your Bottom Line!

Hyatt Regency Chicago - Thursday, December 14, 2017

Widely considered the industry's best and most highly attended one-day tradeshow for Chicago's multi-billion dollar association market. With more than 1,400 qualified buyers in attendance, Holiday Showcase® attracts association professionals across all areas of association managementfrom meeting planning to marketing to membership. Likewise, the tradeshow floor consists of a variety of both hospitality and business service suppliers.

Special thanks to CNTV, Video Producer for Holiday Showcase.

  • Wednesday, Dec. 13, attend the all-exhibitor and all-attendee Opening Reception in the Hyatt's brand new Living Room Lounge. It's a great way to catch up with clients and make new connectionsall at no additional cost!
  • Thursday, Dec. 14,
    • Invite your favorite customers and prospects to be your guest during the Networking and Keynote Brunch 
    • Build your brand on the tradeshow floor—the new floorplan is inviting and has even more opportunities for you to dazzle and delight attendees.
    • Close out the year at the non-competing, also complimentary Closing Reception in the Hyatt Regency's American Craft Kitchen and Bar.

Member Fees

Inline Booth


Premium Booth


Non Member Fees

Inline Booth


Premium Booth


Additional options

Additional booth staff badges (max of 4 badges per booth)


To qualify for the member booth rate, the main contracted company participating in each 10’ x 8’ booth needs to be a current Association Forum member. For example, if you purchase five booths, you are required to have at least five members in your block. Contact the Association Forum Business Development team at or 312.924.7000 for information on your membership status.

If you have questions about exhibiting at Holiday Showcase, please contact us at


Many Thanks To Our TRADESHOW Advisory Group

Rachel Dillion, CMP
Member Sentergroup, Inc.

Lisa Mikita, CAE, CMP
Member Meeting Manager
American Society for Dermatologic Surgery

Brad Kent, CTA
Board Liaison Senior Vice President/Chief Sales & Services Officer
Visit Dallas

Penny Bergsten
Co-chair Senior Sales Manager
Cheyenne Mountain Resort

Rick Hud
Member Senior Manager, Convention Sales - Midwest Region
San Francisco Travel Association

Armon Haagen
Member Director of Sales - Central Region
GES Global Experience Specialists

Dionne Maniotes Hulsey
Member Director of National Accounts, Central Region
Visit Spokane

Virginia Petrancosta, CAE
Member Director, Marketing & Communications
American Hospital Association

Doug Bennett
Co-chair Senior Vice President of Convention Development
Louisville Convention & Visitors Bureau

Hayat Pronovost, CMP
Member Senior National Sales Executive
Visit Orlando

Laura Downes, CAE
Member Executive Director/CEO
Arthroscopy Association of North America

Teri Jordan, CMP, CAE
Member Society of Gynecologic Oncology

Helen Pollard
MemberDirector of Conventions & Meeting Planning
American Association of Nurse Anesthetists

Karen Gonzales, CMP
Staff Liaison VP, Business Development
Association Forum