Speakers: Ralph Gaillard, M.Ed Nicolette L. Haton, MBA, CAE
Room: Michigan 1
Everyone seems to be talking about content strategy, but for most association professionals, this talk leaves a lot of questions unanswered. What is a content strategy? Does my organization really need one? Where do I start?
This session will introduce attendees to Association Forum’s new content strategy and provide a basic road map to developing a quality content strategy for your organization. Rather than a set, linear series of steps, developing a content strategy is an iterative process. Organizations must answer a number of key questions that will help define what a successful content strategy will look like for their organization. From there, they can begin to determine the steps that will make it happen.
Meeting or Event Design - .75 CE
Participants will work in small groups to brainstorm answers to those key questions involved in developing a content strategy, and will also share their organization’s experiences with content strategy challenges and creative solutions.
Participants will receive a complimentary electronic copy of Association Laboratory’s white paper, Introduction to Creating and Sustaining an Association Content Strategy.
Understand Association Forum’s content strategy.
Define content strategy related terms.
Identify questions and solutions to roadblocks that need to be addressed in order to develop a content strategy for your organization.
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