What is the date and time of the event?

Thursday, Dec. 15, 2016 | 7 a.m. – 5:30 p.m.

  • Registration – 7 a.m. to 4 p.m.

  • Education – 8 to 10 a.m.

  • Brunch & Keynote – 10 to Noon

  • Exhibit Hall - Noon to 4 p.m.

  • Closing Reception - 4 to 5:30 p.m.

How much does it cost to attend Holiday Showcase?

Registration Type

Early Bird

Until - Oct. 31, 2016


Nov. 1 -Dec. 12, 2016

Dec.13 and After

Register Onsite

Full Day* (Non CEO Association Professionals)




Full Day** (CEO Association Professionals)




Full Day (Consultants / Suppliers)




Exhibit Hall Only (For Association Executives & Staff)





Where is the meeting located?
Hyatt Regency Chicago
151 East Wacker Drive
Chicago, IL 60601
East Tower

For directions to the Hyatt Regency Chicago, click here.

Where should I park?

East Tower Garage
Located on the corner of Lower Stetson and Lower Wacker

How much is parking?
Holiday Showcase attendees will receive 40% off of the regular parking rates with a voucher at the registration desk after 2 p.m. on 12/14 & 12/15 only. 
Attendees (with a room) will automatically receive the discount and do not require a voucher. Rates are as follows:

Hourly Valet

  • 0 to 3 Hours - $37.00 ($22.20 w/discount)

  • 3 Hours to 6 Hours - $47.00 ($28.20 w/discount)

  • More than 6 Hours - $65.00 ($39.00 w/discount)

How will I receive my name badge?

  • Please bring your registration confirmation with you to the registration desk to pick up your badge on Dec. 15 from 7 a.m. to 4 p.m.

  • Name badges must be worn at all times during all Holiday Showcase events. Individuals without a name badge must register at the registration desk (at the onsite rate) or will be required to leave Holiday Showcase 2016.

  • Name badges may not be shared.

*Note: Everyone must be registered and have a badge to be allowed on the tradeshow floor and into the Closing Reception.

What is the recommended attire?

Business casual attire with comfortable shoes is recommended for all attendees.

Will childcare be provided?

Holiday Showcase does not provide childcare services.

What is the policy on pets?

Service pets are allowed. 

Are wheeled carts or roller bags allowed in the Exhibit Hall?

No. You may check these items at coat check which will be located behind registration. Related fees will apply.


How do I register?
Online registration is being accepted online through Dec. 12, 2016.  You may register onsite at the Hyatt Regency Chicago on Dec. 15. Follow the appropriate link below to register.

If you believe you have already registered but have not received a registration confirmation email, please contact:

Email: HolidayShowcase@compusystems.com
Phone: 708.486.0759
Fax: 708.344.4444

Mailing address:
Holiday Showcase 2016
P.O. Box 6271
Broadview, IL 60155

Can I register on site?
Yes, you can register onsite in the East Tower of the Hyatt Regency from 7:30 a.m. to 4 p.m. on Dec. 15.

When is the early bird registration deadline?

Oct. 31, 2016

When is standard registration?

Nov. 1 -  Dec. 12, 2016

NOTE: Online registration closes on Dec. 12, 2016. After Dec. 12, 2016 you must register onsite on Dec. 15.

Who can I contact about questions or problems regarding my registration?
Contact CompuSystems, Inc., at 708.486.0759 or holidayshowcase@compusystems.com.

What is the cancellation and refund policy?

  • Payment is due in full at the time of registration.

  • No refunds will be granted in the event of a no show. 

  • Attendee must notify Association Forum in writing via Education@associationforum.org.

  • Notification must be sent on or before Oct. 31, 2016 to receive a refund less a $75 processing fee which will be retained by Association Forum (this processing fee is subject to change). 

  • Refunds requested after Oct. 31, 2016 will not be issued. 

  • Refunds will be processed in the same manner in which the original payment was made; i.e., registrations paid via credit card will be refunded via credit card.

Please note that all registration fees must be paid in full before an attendee is allowed admittance into Holiday Showcase. Please send cancellations to the Holiday Showcase 2016 registrar by email, fax or mail. If you don’t receive an acknowledgement within two weeks of submitting, please contact CompuSystems, Inc., the official Holiday Showcase 2016 registrar to verify receipt:

Email: HolidayShowcase@compusystems.com
Phone: 708.486.0759
Fax: 708.344.4444

Mailing Address:
Holiday Showcase 2016
P.O. Box 6271
Broadview, IL 60155

What is the substitution policy?

Substitution requests must be submitted by Dec. 1. to holidayshowcase@compusystems.com or via phone to 708.344.4444.  After this date, all substitutions will be processed at onsite registration. Association Forum reserves the right to deny substitution requests, advanced or onsite. A letter must originate from the original attendee and/or company naming the substitute along with their contact information in order to process an approved substitution request. Request for substitution of a hotel reservation must be confirmed directly with the Hyatt Regency Chicago.

I need a printed Registration form for company submission, where can I obtain one? 

You can contact the education department at education@associationforum.org to request a paper registration form. You may also contact our registrar via holidayshowcase@compusystems.com or 708.344.4444.


Do I have to register for individual education sessions?

As part of the online registration system, you will be asked to identify the education This information helps us to plan for room capacities & is not a guarantee of entry. You will have the option to attend any sessions you’d like onsite as long as you have purchased the full-day education registration option.

How many CAE hours will I earn for attending Holiday Showcase?

General Education - You can earn up to 3 CAE hours.

CEO Seminar / Healthcare Summit - You can earn up to 3.5 CAE hours.

Please visit the online schedule of events for detailed CAE information by session. 

Where can I get a copy of the program?

In early December, you can access the Holiday Showcase 2016 program book online and via the AF365 mobile app. Additionally, printed copies of the program will be available onsite.

Can I purchase a table for the brunch and keynote speaker?

Yes, premium tables for groups may be purchased when registering for Holiday Showcase. Premium tables include preferred seating for groups, table hosts and their guests, and the option to entertain table patrons with alcohol service through the Hyatt. You may purchase an unlimited number of premium tables by contacting Phyllis Scott, manager, business development, at 312.924.7033 or scott@associationforum.org.

Premium tables of 10 are available for $750.

I have dietary restrictions, who should I contact?
Association Forum ensures that vegetarian meals will be made available during the brunch. If you feel that a vegetarian meal will not suffice, please contact us at 312.924.7000.


How do I book a hotel reservation?

Click here to take advantage of discounted Holiday Showcase attendee room rates at the Hyatt Regency Chicago.

What are the room rates for Holiday Showcase 2016?

  • Single and double occupancy - $149 per night.

  • Triple Occupancy - $174 per night

  • Quadruple occupancy - $199 per night

  • Regency Club - $224

*Applicable state & local taxes (16.4%) not included.

What is the deadline to book a reservation?

The reservation deadline is Monday, November 23, 2016. After November 23, please contact the Hyatt Regency directly and identify yourself as a Holiday Showcase attendee. Note that Holiday Showcase discounts may not be available after November 23.

Do I need to give a room deposit to hold my reservation?

No, you are not required to provide a deposit to reserve a room. Your reservation will require only a credit card guarantee. Credit cards must be valid through Dec. 31, 2016. Credit cards will not be charged unless cancellation fees are applicable.

Are there any suites or upgrades available?

All rooms within the discounted block are standard rooms. If you would like to reserve a guest room suite or an upgrade, please contact the Hyatt Regency at 312.565.1234. Please indicate your arrival and departure dates and the type of upgrade required (club level, junior suite, 1 bedroom suite, etc.) We recommend that you book standard rooms to ensure that you have a reservation. If upgrades are available, your reservation will be updated and reconfirmed.

Can I book more than one room?

Yes, you may book as many rooms as you need or want.

When will I receive confirmation of my hotel reservation?

Attendees will receive hotel room confirmations directly from the Hyatt Regency immediately after reserving their room(s).

What additional services are available at the Hyatt Regency?

Hyatt Regency Chicago is an AAA Four Diamond rated hotel in downtown Chicago featuring an array of luxury business services for the corporate and business traveler on the go. For a detailed list of additional services available at the hotel,click here.

Who should I contact if I have a question regarding my hotel reservation?

For questions, contact the Hyatt Regency Chicago at 312.565.1234.

What if I need to cancel my hotel reservation?

You must contact the Hyatt Regency directly for all cancellation requests at 312.565.1234. Cancellations must be received by the hotel no later than 3:00 p.m., 72 hours prior to your arrival date. Cancellations within 72 hours of arrival and no shows may be subject to an automatic, nonrefundable fee to the credit card on file - equal to the room charge and tax for one night.


I have a questions regarding Association Forum membership.

In advance of Holiday Showcase, please contact membership@associationforum.org. Onsite you may visit Association Forum's Booth and any staff person will be happy to assist you.

I have a question regarding exhibits.
Please contact Phyllis Scott at scott@associationforum.org.

I have a question regarding sponsorships.
Please contact Phyllis Scott at scott@associationforum.org.

I have a question regarding the education program or session content.
Please visit the education portion of the Holiday Showcase 2016 website or contact Jamari Trent, Senior Manager, Education and Programs, at trent@associationforum.org.

What and when are Association Forum upcoming events?
All upcoming events are available here.


Are there media passes available?
Yes. Please contact Jemilah Senter, Director of Marketing and Communications, at senter@associationforum.org


See Exhibitors page.