The Marketing SIG provides an exchange of ideas and effective practices for marketing professionals in all types of membership organizations. Expert speakers, as well as Marketing SIG members, share effective practices in marketing and research methods for all association activities and programs, including member retention and recruitment, event and education program marketing, publication sales, dues renewals, and advertising, sponsorship and exhibit space sales, and other related areas.

Meeting Dates

Aug 3, 2016

Jan 12, 2017

March 2, 2017 SIG Symposium

Jennifer Michalek, MS, CAE

Vice Chair
Mark Stern

Staff Contact
Lyndsey Schneider, Manager Education Development