Profile

Ms. Lisa Ghisolf

Freelance graphic designer, WordPress developer,
Gizmo Creative Factory Inc.

Contact Details

Gizmo Creative Factory Inc.
PRIMARY: (312)545-9235

Social Links

My Transactions

Bio

I design and produce print and digital pieces for associations, including the American Association of Dermatology, the American Association of Neurological Surgeons, the Illinois Art Therapy Association, and others. 

Some of the large-scale projects I've built include:
• ACHE's EDCN (Executive Diversity Career Network) required a full UX and UI overhaul of its large stores of content, making it attractive and functional to wide audiences (college graduate, mid-career and senior executive). Working without much data, I pulled together insights from staff to make key sections of the site functional and more accessible. I added diverse photography which had been lacking on the site and trained staff on updates. The resulting site has grown further, as has its traffic.


• As an initiative built upon the pink hat political movement, the Pink Hat Run site needed separate team member pages for donations and overall contribution pages with updated donation data for participating charities. This complex donation reporting does not exist within WordPress plugins, but I built it with a combination of donation, form and custom-built plugins. Even with a short two-month window of site buildout and publicity, thousands of dollars for various Chicago charities.


• During the 2012 split of Kraft into two entities, the Kraft and Mondelez supplier diversity sites had been all but abandoned, with outdated software and missing assets. It had to be split into several unique sites and a revolving staff needed to be trained on it. With a combination of backups and optimization of the original site, they were modernized and secured.