September 2, 2010
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September FORUM Focuses on Technology September FORUM Focuses on Technology Editor's Note: For links to full articles in the September issue, go to http://www.associationforum-digital.com/associationforum/200909/ CHICAGO – Readers of the September 2009 issue of FORUM magazine will enjoy articles related to technology, among other features, columns and departments. September 2009 Signature Story: An Eye on Design This month's cover story, "An Eye on Design," features the Chicagoland Chamber of Commerce's Chicagoland Entrepreneurial Center and its Stitches Fashion Program, which provides business mentoring, education, networking and outreach for Chicago-area fashion designers. By Suzi Wirtz , CAE, freelance writer and director of marketing, The Learning Studio Inc. Use SEO to Attract Both Search Engines and Prospects Search engine optimization can help associations build Web site traffic, attract new members and drive non-dues revenue. Learn how to get started with SEO by submitting your site to search engines and filling it with mission-relevant content. By Sean Bordner, MCT, MCTS, MCSD, MCP, MCAD, solution architect, SusQtech. Measure Online Success with Google Analytics When it comes to Internet marketing, metrics are key. Discover how to use Google Analytics to set measurable online goals and build a Web site that's effective enough to reach them. By Brian J. Moloney, managing partner, Imaginary Landscape. Association Success in the Era of Social Business In the era of social business, social networks are no longer just social; they're also strategic. Learn to harness social technologies to change the way you not only market your business, but also the way you do business. By Jeff De Cagna, founder and chief strategist, Principled Innovation LLC. Building vs. Using Social Media Platforms While some associations are interacting with members on public sites like Facebook and LinkedIn, others are opting to build their own private social networks. Find out the pros and cons of using an existing site versus building a new one. By Bob Wolfe, Jr., manager of marketing and communications, Solid Waste Association of North America. What's the Big Idea: Building Business, Connecting Members The Association for Corporate Growth recently launched a closed social network for its members. Find out why it decided against an open platform and learn how it successfully built its own social media system. By Leslie Whittet, vice president of chapter relations, and Dale West, director of membership and chapters, the Association for Corporate Growth. MEDIA CONTACT: Heather Swink, CAE, (312) 924-7031 or swink@associationforum.org ABOUT FORUM MAGAZINE FORUM is published by the Association Forum of Chicagoland and distributed nine times per year to its 4,000-plus members. FORUM's mission is to inspire association professionals with ideas and empower them with the knowledge they need to change the world. ABOUT THE FORUM The mission of the Association Forum of Chicagoland is to "advance the professional practice of association management." Founded in 1916, the Forum serves 47,000 association professionals whose efforts serve more than 37 million members and generate $22 billion in global annual expenditures. View Forum's latest news releases here: http://www.associationforum.org/resources/media.asp. |
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