July 3, 2009
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June 2009 Featuring The American Academy of Periodontology Before you were even in kindergarten, you probably knew the importance of brushing your teeth. Scrub gently in circles. Don’t forget the ones way in back. Brush as long as it takes you to sing “Happy Birthday” twice. And, as you got older, flossing came into the picture. Flossing gets in between your teeth where your brush can’t reach. It helps clean off dirty little things called bacteria. And the reason all this was important? Because dirty teeth can cause gum disease. And gum disease can make all your teeth fall out. Now that’s pretty motivational, both for young children and adults alike. Read » 
May 2009 Signature Story - An Engaging Journey Featuring The Management Association of Illinois The Management Association of Illinois had no worries in the spring of 2007. Membership numbers were up. Programs were well-attended. The budget was in great shape. Members were not complaining. The association could have kept on doing what it had been doing, remained content with the status quo. And, things would have been just fine. Or, the association could choose to think differently, work a little harder (and smarter) and create a plan that would ensure relevancy for years to come. Which path did the association choose? The road less traveled—and that has made all the difference. During the summer of 2007, the board of directors encouraged staff to “look at measurable metrics,” says Linda Radtke, owner of Tri-Gemini and chair of board at that time. “Many members, like me, come from the sales industry. In our culture, you have some type of metrics by which you can measure success.” So, staff was challenged to develop new and different ways of measuring success beyond the budget. In order to do that, staff felt personal visits to as many members as possible were the answer. This type of engagement would offer a means to measure member satisfaction as well as determine what other needs existed. They devised a goal: staff would personally visit 500 member organizations—exactly half of the association’s entire membership—in one year. They would call this initiative “Member Engagement Meetings”—and every staff person would become involved. Read » 
April 2009 Signature Story - Workforce Remedy Featuring the American Hospital Association In this sluggish economy, an increasingly weary workforce is growing accustomed to hearing phrases weekly – sometimes daily – like job slashing, workforce reduction, involuntarily layoffs, buyouts, RIFs (reduction in force), workplace re-engineering, downsizing, even “rightsizing.” Less common are terms such as workforce shortage and staffing crisis. Yet that is exactly what some segments of health care are facing. Unlike many other industries struggling with the economy and unemployment issues, the jobs in health care are there – but qualified applicants are in short supply. The health care field added 365,000 jobs during the past 12 months, according to the April Jobs Report from the U.S. Bureau of Labor Statistics, but many remain unfilled. For example, hospitals report 116,000 registered nurse vacancies. The U.S. Department of Health and Human Services estimates that by 2020, the nation will need 2.9 million nurses – 1 million more than the projected supply. Read » March 2009 Signature Story - Courage to Merge Featuring The National Association for Quick Printers February 2009 Signature Story - Hanging On, With Help Featuring National Military Family Association January 2009 Signature Story - Reading, Writing and Rx Featuring The Medical Library Association |
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