July 5, 2008
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Mechanical Specifications Membership Directory
Trim Size: 8 3/4" x 10 3/4" Area for Live Matter: 7 1/2" x 9 3/4" Bleeds: Must exceed trim size by 1/4" Halftones: 150 line screen preferred (133 minimum) Preferred Materials: All ads must be provided as digital files. Color ads: Color quality cannot be guaranteed without progressive proofs or color keys. B/W ads: Black and white must be accompanied by clean laser proof. Disk: Digital artwork accepted and encouraged. Macintosh files accepted on CD-ROM or Zip disk. Quark Xpress is preferred layout program. Please provide all fonts (both printer and screen) and linked high-resolution artwork (300dpi or above). Ads may also be sent as high-resolution EPS or TIF files. All color ads require a color proof. If disk needs to be returned after ad publication, please enclose shipping instructions. Alterations: Advertisers will be billed for all production work required, at cost plus 35%. NOTE: Advertisers running the same ad in more than one Association Forum publication must provide separate artwork for each publication in the event there is a production overlap.
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