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Advertising The Association Forum's Market Advantage: Efficient, creative, and direct
impact on Chicago's $11 billion dollar association marketplace!
As a supplier of association goods and services, your company can benefit
from marketing opportunities that allow direct access to Chicago's association
decision makers. The Association Forum of Chicagoland is committed to providing
companies a variety of marketing inroads through our outstanding events and
publications. Before you decide how to allocate your marketing budget, consider
these facts:
- Chicago serves as the nation's #2 association
headquarters city and the #1 healthcare association market.
- More than 1,500 associations and non-profits, 80
percent of which are national or international in scope, call Chicago home.
- Collectively, these groups control more than $11
billion dollars annually in the purchase of products and services and in
convention delegate expenditures.
- Readers of Forum publications are top-level, highly
educated executives: 69% are in top management positions, including CEOs, #2
executives, VPs and department directors. 88% are college graduates and 36%
hold masters degrees.
- Nearly one-third of Forum members' associations have
annual operating budgets in excess of $10 million.
- 98% of FORUM readers feel the magazine helps
them run their organizations more efficiently.
- One-third of FORUM magazine's CEO readers
have contaced an advertiser directly for more information, and one-third of
all readers have visited an advertiser's Web site.
- The Forum's association market collectively books
nearly 8 billion room nights annually, through annual conventions,
conferences, trade shows and ancillary meetings.
- 93% of FORUM readers are involved in their association's convention or
meeting site selections.
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