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Professional association Association Forum of Chicagoland

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May 12, 2008

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The Association Forum's Market Advantage:
Efficient, creative, and direct impact on Chicago's $11 billion dollar association marketplace!

As a supplier of association goods and services, your company can benefit from marketing opportunities that allow direct access to Chicago's association decision makers. The Association Forum of Chicagoland is committed to providing companies a variety of marketing inroads through our outstanding events and publications. Before you decide how to allocate your marketing budget, consider these facts:

  • Chicago serves as the nation's #2 association headquarters city and the #1 healthcare association market.
  • More than 1,500 associations and non-profits, 80 percent of which are national or international in scope, call Chicago home.
  • Collectively, these groups control more than $11 billion dollars annually in the purchase of products and services and in convention delegate expenditures.
  • Readers of Forum publications are top-level, highly educated executives: 69% are in top management positions, including CEOs, #2 executives, VPs and department directors. 88% are college graduates and 36% hold masters degrees.
  • Nearly one-third of Forum members' associations have annual operating budgets in excess of $10 million.
  • 98% of FORUM readers feel the magazine helps them run their organizations more efficiently.
  • One-third of FORUM magazine's CEO readers have contaced an advertiser directly for more information, and one-third of all readers have visited an advertiser's Web site.
  • The Forum's association market collectively books nearly 8 billion room nights annually, through annual conventions, conferences, trade shows and ancillary meetings.
  • 93% of FORUM readers are involved in their association's convention or meeting site selections.