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September 2, 2010


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This Week at Association Forum


This Week's Sponsor
Las Vegas Tourism and Visitors Authority



Shades of Beige

ViewPoint
By Gary LaBranche, CAE

A few weeks ago, we announced that the Forum would be moving to new office space at 10 S. Riverside Plaza, around the first of May. We are now neck-deep into plans for the facility. We are building out from scratch, and so every bit of the environment will be new, from carpet to wall coverings to the location of electrical outlets. And just abut everything we put into it will be new, from desk chairs to telephones. There are hundreds of decisions, big and small, that need to be made.

Some may see this as a great deal of fun. While I am thrilled with the eventual outcome, I must confess that slugging through the process is not my idea of a good time. There are worse things, to be sure, and the Forum is very fortunate to be in a position to create and furnish a new facility. But, my excitement with the project is dampened somewhat by the endless choices and options that confront me.

One example is selecting new office workstations. The Merchandise Mart provided a smorgasbord of vendors with an astonishing array of choices, taxing my shopping stamina to the breaking point. But after asking a handful to submit proposals, I found that the journey was just beginning. Comparison was next to impossible. We finally selected a vendor and I thought I was home free before discovering the frightening reality: hundreds of fabric choices and a universe of configuration alternatives were presented. My colleague, Pamm Schroeder, CAE, and our interior architects and designer, Techno, have been instrumental in the process, and have provided much needed and admired collaboration and guidance. Without them I would be lost in a forest of fabric swatches by now.

Consumers have demanded variety and customization, and business has responded with options, choices and alternatives. Companies that offer office furniture and systems have certainly responded to this demand, with great creativity and complete flexibility. While this sure beats having no choices, the prospect of unlimited choices isn't very helpful, either. After all, how many shades of beige does the world really need?

Please join us on June 20 for an Open House at the new facility and you'll get to see how it all came together. Just don't bring any fabric samples along.



Your FINAL Chance to Register for "Associations Advance Illinois Day"

"Associations Advance Illinois Day" is just one week away! Join your colleagues on Wednesday, February 22, as they travel to Springfield to voice their concerns to legislators.

Bus transportation is available with pick-up/drop-off locations in Glenview and downtown Chicago.

You don't want to miss this important event! Register now!


You're a Member, but Now What?

Are you taking advantage of all of the resources and benefits available as a member of the Association Forum? Not sure what is available? Are you limited on time or can't seem to get away from the office?

Attend our "Make the Most of Your Membership" online program. You will learn about all of the online and offline resources, networking and leadership opportunities, and have the chance to ask questions. All registered attendees will receive a FREE gift after the event. You do not need to be a new member to participate. All are welcome.

Make the Most of Your Membership
Thursday, February 16, 2006
9:00 to 10:00 a.m.
Online Program

To register, click here.


Measure Your Success...Sign Up for Metrics that Matter!

Association Professionals spend hours collecting and analyzing data. The problem is, many of these hours are wasted because we analyze the wrong metrics - often leading to frustration and bad decisions. In this seminar you will learn about two different methods of measuring what is of strategic importance to your organization. Explore both, and learn which has the most relevance for your organization.

Metrics that Matter: Measuring What's Truly Important to Your Organization
Thursday, February 23, 2006
8:30 to 11:30 a.m.
Conference Center at Lloyd's Restaurant, One South Wacker Drive, Chicago

Register for this event!


Stay Connected with Members Across the Globe...International Membership Update SIG

For many organizations, a post-9/11 world has changed your relationships with international colleaugues.

Come to this round-table discussion and bring information to share and questions to be answered!

These are some of the questions we will be addressing:

  • Do you have international chapters?
  • Do they differ from domestic chapters?
  • Is the level of service the same?
  • Are the dues the same?...Do membership requirements differ?
  • If you have a designation program, do the requirements differ?
  • Are your international members actively involved in the governance of the organization?
  • Have you added international meetings to compensate for the inability of some members to come to the U.S. for meetings?
  • Do you provide visa assistance as a member service?
The questions above and others will be discussed. Join us by registering now!

International Activities SIG- International Membership Update
Tuesday, February 28, 2006
8:30 to 10:00 a.m.
Association Forum Headquarters, 20 N. Wacker Drive, Suite 3000, Chicago


They've Got the Grammys and We've Got the Shapiro Award!

Now that the Grammy Awards Show is over, it's time for you to nominate a CEO for the Shapiro Award. This is the Forum's highest award and its recipient will be honored at the Annual Gala on June 22. We welcome all nominations!

Who will be the 2006 recipient? For details and a nomination form, click here. The deadline for the Shapiro Award is March 1, 2006.


Does Membership Recruitment Make You Frown?...Turn That Frown Around With a Little Help From the Experts

Membership Recruitment should not give you the blues. All you need is a little help from the experts to help you retain and recruit new members.

The most effective way to grow your membership is to retain more members . This is the best long-term strategy that smart associations are using. In this interactive presentation, participants will learn research-based answers to key questions about what you can do to grow your membership.

Come find out the answers to these questions and more! Sign up now!

Keeping Members: The Myths and Realities
Thursday, March 16, 2006
8:30 to 11:30 a.m.
UBS Tower, One North Wacker Drive, Michigan II Room, Chicago


Think About YOUR Heart on Valentine's Day

Although Valentine's Day is known for tasty chocolate hearts and other great treats, think about your own heart this year and begin living a healthier lifestyle.

The American Heart Association offers tips on ways to improve your lifestyle each day. Click here for some of their healthy lifestyle tips.


Quote of the Week

We don't know who discovered water, but we can be sure it was not a fish.
-Marshall McLuhan


UPCOMING EVENTS

February 14 - Foundation and Development SIG- The "Member as Solution" Model for Association Foundations

February 14 - Content Committee

February 15 - Young Professionals SIG- "CAE/MBA: What do you need to Succeed?"

February 16 - Make the Most of Your Membership

February 16 - Suburban CEOs SIG- "2006 Compensation & Benefit Trends"

February 21 - Foundation and Development SIG- The "Member as Solution" Model for Association Foundations

February 22 - Associations Advance Illinois Day

February 23 - Metrics that Matter: Measuring What's Truly Important to Your Organization

February 23 - CEOs with Budgets Less Than $2 M SIG- "Membership models, nondues revenue, What's Your Biggest Problem?"

February 24 - Finance Committee

February 28 - International Activities SIG- International Membership Update

March 7 - Supplier Partner SIG

March 8 - Masters' Series:
"We Can't Direct the Wind…But we CAN Adjust the Sails:" Focusing Your Energy, presented by Dadie Perlov, CAE

March 9 - Online Technologies SIG-"Network Security Best Practices"

March 10 - Component Relations SIG-Communicating with Components


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