Video LAB

Lights, Camera, Impact: Sharpening Your On-Camera Skills for Success

In today’s digital-first environment, the ability to communicate effectively on video is no longer optional—it’s essential. This interactive, hands-on LAB session is designed to help professionals at all levels build a confident, compelling video presence. Whether you're leading a Zoom meeting, presenting on Teams, or recording content for social media or internal communications, you'll gain practical skills to deliver your message with clarity, authority, and impact. With expert facilitation and real-time feedback, you'll practice and refine your on-camera delivery so you can show up strong—every time.

✏️ Why This Course? 

  • Video is essential: In a remote and hybrid world, your on-camera presence directly impacts how your message—and leadership—is perceived.

  • Close the confidence gap: Many professionals know what they want to say but struggle to deliver it clearly and confidently on video.

  • Turn knowledge into action: This LAB is all about doing—not just learning—so you’ll practice skills in real time and get feedback you can use immediately.

  • Raise your professional profile: A strong video presence helps you engage teams, influence stakeholders, and stand out in a crowded digital space.

📚 Learning Outcomes

By the end of the course, participants will be able to:

  • Develop a confident on-camera presence: Learn techniques to present yourself confidently and professionally in any video setting, from live meetings to recorded content.

  • Craft succinct and impactful messages: Gain insights into structuring your communication to be clear, concise, and compelling, keeping your audience engaged.

  • Hands-on practice and feedback: Engage in interactive exercises to practice your new skills, receiving real-time feedback to refine your video communication techniques.

👥 Who Should Attend?

  • Functional Experts: You regularly present in meetings or record updates and want to feel more confident, clear, and credible every time you're on camera.

  • Empowered Middle: You lead projects, manage teams, or communicate across departments—and need your video presence to match your growing influence.

  • C-Suite Leaders: You represent your organization internally and externally, and understand the power of polished, professional video communication in shaping trust and impact.

💡 No matter your role, this course will help you show up on camera with the confidence, clarity, and credibility today’s digital world demands.

🎤 Facilitator

Michael Hoffman, CEO, Gather Voices

Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to non profit and campaign leaders on engagement strategy.

Nov. 6, 2025

9:30 a.m. - 11:30 a.m. CT
Association Forum Office
10 S. Riverside Plaza, Suite 800
Chicago, IL

REGISTER NOW

Pricing

Member Early (before Oct. 1) : $120
Member Regular (Oct. 1 or later): $145
Nonmember Early (before Oct. 1): $155
Nonmember Regular (Oct. 1 or later): $200

Note: Receive a 10% discount when five or more members register together!

To receive an invoice and pay via check/ACH, please contact education@associationforum.org.

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