What is the date and time of the event?

Thursday, Dec. 14, 2017
7:00 a.m. – 5:30 p.m. (CT)

Registration – 7 a.m. – 4 p.m.
Education – 8 – 10 a.m.
Brunch & Keynote – 10 – 12 p.m.
Tradeshow - 12 – 4 p.m.
Closing Reception – 4 – 5:30 p.m.


How much does it cost to attend Holiday Showcase?

Please access our fees page here.

Where is the meeting located?

Hyatt Regency Chicago, East Tower

151 East Wacker Drive

Chicago, IL 60601

Where should I park?

East Tower Garage
Located on the corner of Lower Stetson and Lower Wacker

How much is parking?

Holiday Showcase attendees will receive a 40% discount on the regular parking rates with a voucher at the registration desk after 2 p.m. Attendees with a room reservation at the Hyatt Regency Chicago will automatically receive the discount and do not require a voucher. Rates for this lot are as follows:
1 Minute to 3 Hours - $22.00
3 Hours to 6 Hours - $28.20
More than 6 Hours - $37.80

NEED A Lyft?

USE Lyft code: HSC2017

How will I receive my name badge?

Please bring your registration confirmation with you to the registration desk to pick up your badge on Dec. 14 from 7:00 a.m. to 4 p.m.

Name badges must be worn during all Holiday Showcase events, exceptions will not be made. Individuals without a name badge must register at the registration desk (at the onsite rate) or will be required to leave Holiday Showcase 2017.

Name badges may not be shared.

*Note: Only registered attendees, exhibitors and media are allowed on the tradeshow floor.

What is the recommended attire?

Business casual attire with comfortable shoes is recommended for all attendees.

Will childcare be provided?

Holiday Showcase does not provide childcare services.

What is the policy on pets?

Service pets are allowed.

Will coat check be available?

Yes. Attendees will have access to a complimentary coat check. Coat check will be located just behind the registration counters.

Are wheeled carts or roller bags allowed on the tradeshow floor?

No. You may check these items at coat check which will be located behind registration.


How do I register?

Online registration will open in September through Dec. 13, 2017. You may register onsite at the Hyatt Regency Chicago on Dec. 14.

If you have questions regarding your registration confirmation, please contact:
Email: HolidayShowcase@compusystems.com

Phone: 708.486.0759

Fax: 708.344.4444

Mailing address:

Holiday Showcase 2017

P.O. Box 6271

Broadview, IL 60155

Can I register on site?

Yes, you can register on site in the East Tower of the Hyatt Regency from 7:00 a.m. to 4 p.m. on Dec. 14.

When is the early bird registration deadline?

Sept. 1 - Oct. 31, 2017

When is standard registration?

Nov. 1 -  Dec. 12, 2017

When is onsite registration?

Dec. 13 - Dec. 14, 2017

Who can I contact about questions or problems regarding my registration?

Contact CompuSystems, Inc., at (708) 486-0759 or holidayshowcase@compusystems.com

What is the cancellation and refund policy?

Cancellations will be processed as follows:

Cancellation Dates and Fees
9/1 – 10/31 ($75 processing fee applies)
11/1 and after – (No Refunds Issued)

Payment is due in full at the time of registration. No refunds will be granted in the event of a no show. Attendee must notify Association Forum in writing via Education@associationforum.org. Notification must be sent on or before 10/31/2017 to receive a refund less a $75 processing fee which will be retained by Association Forum (this processing fee is subject to change). Refunds requested after 10/31 will not be issued.

Refunds will be processed in the same manner in which the original payment was made; i.e., registrations paid via credit card will be refunded via credit card.

What is the substitution policy?

Substitution requests must be submitted by Dec. 1, to holidayshowcase@compusystems.com or via phone to (708) 344-4444.  After this date, all substitutions will be processed at onsite registration. Association Forum reserves the right to deny substitution requests, advanced or onsite. A letter must originate from the original attendee and/or company naming the substitute along with their contact information to process an approved substitution request. Request for substitution of a hotel reservation must be confirmed directly with the Hyatt Regency Chicago.

I need a printed Registration form for company submission, where can I obtain one?

You can contact the education department at education@associationforum.org to request a paper registration form. You may also contact our registrar via holidayshowcase@compusystems.com or (708) 344-4444


How many CAE hours will I earn for attending Holiday Showcase?

You can earn 2.75 CAE credits or more for attending Holiday Showcase, depending on which education sessions you attend.

Where can I get a copy of the program?

In early December, you can access the Holiday Showcase 2017 program book online and via the AF365 Association Forum App. Additionally, printed copies of the education program will be available onsite.

Can I purchase a table for the brunch and keynote speaker?

Yes, premium tables for groups may be purchased when registering for Holiday Showcase. Premium tables include preferred seating for groups, table hosts and their guests, and the option to entertain table patrons with alcohol service through the Hyatt. You may purchase an unlimited number of premium tables via the online registration process. To purchase a brunch table contact Phyllis Scott at (312) 924-7033 or scott@associationforum.org. Premium tables of 10 are available for the early bird rate of $850.

I have dietary restrictions, who should I contact?

Association Forum ensures that vegetarian meals will be made available during the lunch. If you feel that a vegetarian meal will not suffice, please contact us at (312) 924-7000.


How do I book a hotel reservation?

Click here to take advantage of discounted Holiday Showcase attendee room rates at the Hyatt Regency Chicago.

What are the room rates for Holiday Showcase 2017?

Single and double occupancy - $149 per night, plus.
Triple Occupancy - $174 per night
Quadruple occupancy - $199 per night
*Applicable state & local taxes (16.4%) not included.

What is the deadline to book a reservation?

The reservation deadline is Monday, November 22. After November 22, please contact the Hyatt Regency directly and identify yourself as a Holiday Showcase attendee. Note that Holiday Showcase discounts may not be available after November 22.

Do I need to give a room deposit to hold my reservation?

No, you are not required to provide a deposit to reserve a room. Your reservation will require only a credit card guarantee. Credit cards will not be charged unless a cancellation fee applies.

Are there any suites or upgrades available?

All rooms within the discounted block are standard rooms. If you would like to reserve a guest room suite or an upgrade, please contact the Hyatt Regency at 312.565.1234. Please indicate your arrival and departure dates and the type of upgrade required (club level, junior suite, 1 bedroom suite, etc.) We recommend that you book standard rooms to ensure that you have a reservation. If upgrades are available, your reservation will be updated and reconfirmed.

Can I book more than one room?

Yes, you may book as many rooms as you need or want.

When will I receive confirmation of my hotel reservation?

Attendees will receive hotel room confirmations directly from the Hyatt Regency immediately after reserving their room(s).

What additional services are available at the Hyatt Regency?

Hyatt Regency Chicago is an AAA Four Diamond rated hotel in downtown Chicago featuring an array of luxury business services for the corporate and business traveler on the go. For a detailed list of additional services available at the hotel, click here.

Who should I contact if I have a question regarding my hotel reservation?

For questions, contact the Hyatt Regency Chicago at (312) 565-1234.

What if I need to cancel my hotel reservation?

You must contact the Hyatt Regency directly for all cancellation requests at (312) 565-1234. Cancellations must be received by the hotel no later than 3:00 p.m., 72 hours prior to your arrival date. Cancellations within 72 hours of arrival and no shows may be subject to an automatic, nonrefundable fee to the credit card on file - equal to the room charge and tax for one night.


I have questions regarding Association Forum membership.

In advance of Holiday Showcase, please contact membership@associationforum.org. Onsite you may visit the Association Forum Booth and any staff person will be happy to assist you.

I have a question regarding exhibit sales and sponsorships.

Please contact Karen Gonzales at Gonzales@associationforum.org.

I have a question regarding brunch table sales.

Please contact Phyllis Scott, Business Development Manager & Exhibit Relations, at scott@associationforum.org.

I have a question regarding the education program or session content.

Please visit the education portion of the Holiday Showcase 2017 website or contact Jamari Trent, Senior Manager, Education and Programs, at trent@associationforum.org.

What and when are Association Forum upcoming events?

All upcoming events are available here.


Are there media passes available?

Yes. Please contact Aiysha Johnson, MA, IOM, Director of Brand Experience and Marketing, at johnson@associationforum.org to request access. You will be required to provide additional information for consideration.


See Exhibitors Page