Holiday Showcase® Tradeshow Advisory Group

Holiday Showcase continues to be the Association Forum’s largest annual event, not to mention Chicagoland's No. 1 meeting sites and business services exhibition. Receiving high marks for bringing together association professionals and suppliers, the Holiday Showcase Tradeshow Advisory Group is charged with ensuring the show floor continues to meet and exceed expectations.

The Advisory Group:

  • Provides insight and makes recommendations to continually enhance value on the tradeshow floor for both exhibitors and attendees
  • Works with staff to enhance and create innovation on tradeshow floor
  • Develops initiatives to improve the return on investment (ROI) for exhibitors and attendees
  • Provides feedback on official show rules and regulations

The Advisory Group Is Recommended for Members Who Are:

  • Exhibitors and/or partners who have participated in Holiday Showcase
  • Are association professionals who can provide insight into the attendee perspective

Time Commitment:

  • Four to six committee meetings via conference call.


Danny Harris, CAE, Co-Chair
Loretta Yingling, CMP, Co-Chair
Jamie Garcia, CMP, MS
Matt James
Megan Lanning, CMP, DES
Peggy Murray Hagaman
Sheila Provenzano, MS, DES

Board Liaison
Mark Vaughan, FASAE

Staff Liaison
Phyllis Scott