Overview
Holiday Showcase® continues to be the Association Forum’s largest annual event and Chicagoland’s No. 1 meeting sites and business services exhibition. Receiving high marks for bringing together association professionals and suppliers, Holiday Showcase consistently delivers value to both exhibitors and attendees. The Holiday Showcase Tradeshow Advisory Group is charged with ensuring the show floor continues to meet and exceed expectations through strategic insight, innovation, and continuous improvement.
The Holiday Showcase Tradeshow Advisory Group
- Provides insight and makes recommendations to continually enhance value on the tradeshow floor for both exhibitors and attendees
- Works with staff to enhance existing elements and create innovation on the tradeshow floor
- Develops initiatives to improve return on investment (ROI) for exhibitors and attendees
- Provides feedback on official show rules and regulations
- Attends Holiday Showcase and volunteers onsite as needed to introduce speakers, assist attendees, and provide a positive event experience
- Sends direct communication, as needed, to potential exhibitors to support exhibitor recruitment
- Sends direct messages and uses social media to promote Holiday Showcase
Recommended for Members Who Are
- Association Professional and Supporting Members who have strong ties to the association community and an interest in supporting the continued improvement, innovation, and success of the association community.
- This group is also well suited for exhibitors and partners who have participated in Holiday Showcase, as well as association professionals who can provide valuable insight from the attendee perspective.
2026 - 2027 Members
Chair: Nick Strozza
Members:
Cynthia Galvan
Lawrence Givens
Angela Jonker
Jacqueline Lopez
Edward McMurray, JD, MBA
Michelle McNeilly, MHA
Lisa Mikita
Board Liaison: Tyler Eble
Staff Liaison: Phyllis Scott, MAEd