Holiday Showcase® Tradeshow Advisory Group

Holiday Showcase Tradeshow Advisory Committee

Holiday Showcase® continues to be the Association Forum’s largest annual event, not to mention Chicagoland's No. 1 meeting sites and business services exhibition. Receiving high marks for bringing together association professionals and suppliers, the Holiday Showcase Tradeshow Advisory Group is charged with ensuring the show floor continues to meet and exceed expectations. 

The Advisory Group

  • Provides insight and makes recommendations to continually enhance value on the tradeshow floor for both exhibitors and attendees.
  • Works with staff to enhance and create innovation on tradeshow floor.
  • Develops initiatives to improve the return on investment (ROI) for exhibitors and attendees.
  • Provides feedback on official show rules and regulations.
  • Attends Holiday Showcase and volunteer onsite as needed to introduce speakers, assist attendees, and generally provide a positive event experience
  • Sends direct communication (as needed) to potential exhibitors to market for exhibiting at Holiday Showcase
  • Send direct messages and use social media to promote Holiday Showcase

The Advisory Group Is Recommended for Members Who Are

  • Association Professional and Supporting Members who have strong ties to the association community and have an interest in supporting the continued improvement, innovation, and success of the Association community.
  • Exhibitors and/or partners who have participated in Holiday Showcase
  • All association professionals who can provide insight into the attendee perspective

2024-25 Members - Call for Volunteers CLOSED

Elizabeth Higdon
Kristin Keith, M.Ed., CAE
Emily Stephens, CMP, DES
Nick Strozza
Emily Thompson, CMP
Michelle Wroblewski

Board Liaison
Mark Vaughan, FASAE

Staff Liaison
Phyllis Scott