Communications SIG

Communications SIG

About the SIG

This SIG focuses on the idea-sharing and networking of those involved in communication activities at their associations to keep them informed of current developments and issues. This includes publications, public relations, media relations, advertising, marketing, and other related areas.

Chair
Kim FitzSimmons, MBA, CAE
Chief Marketing & Communications Officer, American Association of Endodontists

 Co-Vice Chairs
Cameron Gordon
Executive Producer, Ellipsis Productions

Jemilah Senter

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SIG Events

Harnessing the Power of Influencer Marketing for Associations

In this session, we will explore the fundamentals of influencer marketing, clarifying what it is and what it is not. We will delve into best practices, analyze compelling case studies, and discover how associations can effectively leverage influencer marketing to achieve their goals. Join us to learn strategies for selecting the right influencers, building authentic partnerships, and integrating influencer marketing into your overall marketing strategy. 

 

Tuesday, October 8
12:00–1:00 p.m.
Virtual
CEUs: 1

 

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Learning Outcomes

 

  1. Understand the fundamentals of influencer marketing and distinguish it from traditional marketing approaches.

  2. Learn best practices for selecting and collaborating with influencers to enhance association campaigns.

  3. Analyze successful case studies to apply key lessons and strategies to your own association’s influencer marketing efforts.

Speakers

 

Samara Postuma
VP Client Services 
4 Media Group/Dynamik Influence  

 

  

 

Sabrina Urbanija
Influencer Marketing Manager
4 Media Group/Dynamik Influence  

 

  

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