Membership Development & Services SIG

Membership Engagement SIG

About This SIG

This SIG provides Forum members who have a membership/marketing interest with a professional support network for professional growth. It also serves as an idea laboratory for all participants.

Chair
JoAnna Leon
Director
WERC Membership & MHI-CICMHE

Vice Chair
Merrill Green, CAE
Member Operations Manager
Emergency Nurses Association

 

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SIG Events

Marketing/Membership Joint SIG Event! The Great Engagement Debate: Marketing vs. Membership  

It’s a debate for the ages: who REALLY owns engagement? YOU cast the deciding vote in this interactive event co-hosted by the Marketing and Membership SIGs! Two expert panels will go head-to-head using real challenges facing marketing and membership association professionals. Join us (in person!) to explore the strengths of each role in building stronger engagement and retention plans to meet your organization’s growth and revenue goals.

 Tuesday, February 25, 2025
5:30-7:00 p.m.
OLC Education and Events Center, Rosemont, IL

 

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Learning Outcomes

  1. Explore the differences and commonalities in marketing and membership teams’ vocabularies to promote a shared understanding and positively impact departmental and organizational objectives.
  2. Identify best practices for fostering member engagement through the utilization of shared technology, personalized communication, organizational outreach efforts, and other shared marketing and membership techniques.
  3. Discover approaches to membership retention that fuse membership and marketing goals to solidify member loyalty to better achieve growth strategies.

Emcee

 

Nathan Chamberlain, CAE

Director of Membership, American Association of Nurse Anesthesiology
 

Speakers

 

Team Membership:
Merrill Green, CAE, ENA (team captain)
Berenice Lagrimas, Membership Engagement Manager, ACOEM
Julie Rossberger, Manager of Member Engagement and Experience, American Association of Nurse Anesthesiology

 

  

 

Team Marketing: 
Meg Drumm, Director of Marketing, AAOS (team captain)
Nathan Lee Jones, Senior Director, Digital Strategy and Creative Design, CAP
Jerod Clark, Director, Marketing & Communications, CSI

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