Susan Reilly is the President of Reilly Connect, an award-winning digital communications and marketing firm. Susan has successfully built the agency from the ground up since launching it in 1996. Today, Reilly leads a team of professionals with senior level expertise acquired through decades of experience in virtually every marketing and public relations scenario.
In addition to running the agency, Susan Reilly is media consultant and media training expert. She has been retained by health and wellness associations, not-for-profit organizations, agencies, celebrities, and global brands to help translate messages into simple consumer terms and to prepare messengers for optimum control and effectiveness in media interviews and presentations. Whether a medical professional interpreting the implications of a clinical study for patients, a brand ambassador or celebrity preparing for a network appearance, or C-suite leadership tapped for interviews on the state of the business, Ms. Reilly has a proven track record developing strategies and skills necessary to both control interviews, simplify complex information, help people find their comfort zone and be more effective with the media and in presentations.
Reilly’s preparation and training process include:
• Core Messaging
• Q&A Development
• Interactive training sessions
• Real World Media Interview Examples
• On-Camera Drills and Simulation
• Message Testing and Refinement
Ms. Reilly has been retained by individuals and corporations worldwide for one-on-one trainings and media training workshops. Her experience heavily focuses on ethical drugs, consumer therapeutic brands, health and wellness, FDA pre-approvals, FDA approvals and post-marketing support for pharmaceuticals as well as OTCs and supplements required to meet regulatory guidelines. Her training subjects include: standards of care in oncology; advances in the treatment of infectious diseases; hormone replacement therapy; sexual dysfunction; diabetes management; immunology; Alzheimer's disease; cutting-edge products for skin disorders; pediatric nutrition; adult and childhood immunizations; drug delivery systems; diagnostic testing; women's health; cardiovascular disease; gastrointestinal disease management; animal testing; meat and health safety; nutrition; cosmetic augmentation; sports performance and regenerative medicine. She has worked with top executives at leading companies, guiding them on development of messages related to pipeline compounds and products, products on the market, bioterrorism, product recalls, regulatory citations, food safety, class action suits, labor issues and adverse drug events.
Before forming Reilly Connect, Ms. Reilly served as a Vice President and Group Manager in the Chicago office of the global communications firm, Burson-Marsteller, where she spearheaded the formulation of a specialty practice group devoted to health and pharmaceutical clients. In less than 24 months, she built a team of 16 professionals and generated more than one-third of the office's annual fee income.
She is the proud mother of three children, a photographer,avid sailor, blogger, and cyclist who cherishes every aspect of our Great Lakes and the beautiful Chicago lakefront.