JOIN US AT THESE UPCOMING PROGRAMS:
INTERRUPTION TO INNOVATE: VIRTUAL LEARNING SERIES
Join fellow honorees for a virtual conversation to explore, solve, and discover together. Come prepared to act as a sounding board and share your personal experiences and questions.
January 18 - Cheretta Clerkley: Dialogue on Aligning Your Marketing and Business Strategies facilitated by Lowell Aplebaum - Register Today!
All too often marketing comes under the gun because its tactics are not perceived by management as having a direct impact on the bottom line. If your association is evaluating the value of marketing and looking for ways to cut it, you should first cast a critical eye on whether you have the right management model to ensure that marketing is measurably helping your nonprofit achieve its goals. A good management model means marketing and business strategies become aligned and stay aligned. Good alignment means your association gains the flexibility to grow, and marketing can always demonstrate its direct contribution to achieving business goals.
Cheretta Clerkley is a storyteller for a big (and small) brand world. Helping nonprofits reach their marketing and communication goals. Known for her strategic communication and innovative marketing expertise, creative ideas, and modernizations to develop and implement vital programs and services.
Lowell is the CEO and strategy catalyst for Vista Cova. Lowell is a connector and a facilitator of community. He identifies strategy gaps and collaboratively build solutions that provide impact for tomorrow’s needs. He brings people together. He embrace the mission and vision as the heart of an organization and is honored to work with those that drive to that vision.