Pivot Point: Reshaping Your Association When It Matters MostIs your organization ready to pivot? While many association professionals know how important it is to be nimble and innovate, it can be difficult to launch a new idea, test a new pricing model, or make changes to an existing program or event when you work in an environment that is risk adverse and steeped in tradition. Many volunteer leaders may have a desire to change, but when push comes to shove, they don’t want to change. There is a perception that staying the course is less risky – even when certain economic indicators show that it is the riskier move. In today’s environment, members will be drawn to organizations that provide real solutions and can adapt to a changing environment. In this highly interactive keynote session Sheri Jacobs of Avenue M Group will explore how you can help your organization pivot and implement change.
About Sheri JacobsAs the founder of Avenue M Group, Sheri Jacobs, FASAE, CAE, is a leader, innovator and visionary whose organization has helped more than 100 associations, small and large, tackle their most challenging issues. A senior executive, best-selling author of Pivot Point: Reshaping Your Business When it Matters Most and association management veteran with nearly 20 years of experience, Sheri applied her experience in research, marketing, strategy and pricing projects to create a unique firm that helps associations achieve their goals.