SIG Summit

Date
January 30, 2020

Time
11:30 AM to 6:00 PM (CT)

Fee
Free for all Association Forum members! Registration is required.

Location
Palmer House a Hilton Hotel
17 E Monroe St, Chicago, IL 60603


Hosted by:

Pivot Point: Reshaping Your Association When It Matters Most
Is your organization ready to pivot? While many association professionals know how important it is to be nimble and innovate, it can be difficult to launch a new idea, test a new pricing model, or make changes to an existing program or event when you work in an environment that is risk adverse and steeped in tradition. Many volunteer leaders may have a desire to change, but when push comes to shove, they don’t want to change. There is a perception that staying the course is less risky – even when certain economic indicators show that it is the riskier move. In today’s environment, members will be drawn to organizations that provide real solutions and can adapt to a changing environment. In this highly interactive keynote session Sheri Jacobs of Avenue M Group will explore how you can help your organization pivot and implement change.

About Sheri Jacobs
As the founder of Avenue M Group, Sheri Jacobs, FASAE, CAE, is a leader, innovator and visionary whose organization has helped more than 100 associations, small and large, tackle their most challenging issues. A senior executive, best-selling author of Pivot Point: Reshaping Your Business When it Matters Most and association management veteran with nearly 20 years of experience, Sheri applied her experience in research, marketing, strategy and pricing projects to create a unique firm that helps associations achieve their goals.

Digital Transformation – MX vs. UX
Digital transformation means different things for different associations; however, at the root of all major transformations is ensuring a good user experience (UX). Whether your association is creating a specific product; developing a new website, meeting app, or learning management system, everything is driven with the user in mind — its usability, information architecture, navigation, comprehension. All these things combine to create a positive—and sometimes negative—UX. And even greater importance should be placed on the member experience (MX)—an umbrella concept encompassing all channels and products, and how the member feels about and interacts with them.

Technology Strategic Consultant Dan Hickey of Delcor will provide an overview of digital transformation and address key areas all associations should consider when looking at their digital needs. Panelists from small and large associations that made significant change with different budget sizes will discuss their experiences.

At the end of this session the audience will be able to:

• Examine some of the many different ideation of the processes of digital transformation
• Discuss the changes/experience from the perspective small to large associations
• Identify the importance of ensuring a good member experience during a digital transformation

Moderated by: Dan Hickey


Living Inclusivity: Becoming an Ally to Colleagues and Members
As we strive to increase diversity within our organizations, it is up to all of us to make sure that everyone feels both welcomed and included. This session will explore the importance of being an “Ally” – someone who is not a member of a marginalized group, but who takes action to support that group – and steps that we can all take to be active allies for our colleagues, members and volunteer leaders.

At the end of this session the audience will be able to:

• Learn the power and significance of allies to cultivate a welcoming environment for colleagues, members, and volunteer leaders
• Examine the different types of ally roles and which ones align with common experiences in associations
• Gain practical information on at least three things you can do to become an effective ally

Moderated by: Cie Armstead


Multigenerational Learning: Meeting the Needs of All of Your Members
There are currently four generations in the workplace and in your membership. Designing education to meet the needs of their different career stages and learning preferences can be difficult, but with a good understanding of different learning modalities, it can be accomplished successfully. This session will address the diverse needs of each generation of learners and present learning modalities to address the needs of all of your members.

At the end of this session, participants will be able to:

• Identify the distinct learning preferences of Baby Boomers, Gen X, Milllenials and Gen Z
• Design learning experiences to meet the preferences of each generation
• Discuss innovative learning techniques to employ

Moderated by: Kerri Leo, Pamela Rosenberg


Trials and Tribulations of Restructuring Membership
How do you avoid the gamble of Restructuring Membership? The challenge of keeping membership fresh and engaging can be stifling not only to the growth of the organization but also to that of its members. In this session, we will explore how some associations restructured their membership model including who was involved, how they gathered necessary data, what they communicated with members and what resulted from the initiative.

At the end of this session, participants will be able to:

• Identify if they need a membership restructure
• Discuss how to approach the process and where to start
• Realize that taking the risk of restructuring now can pay off later

Moderated by: Burt Blanchard, Nikki Golden, Donna Malert and Jackie Price-Osafo