SIG Event - No. 2 Executives / COOs

SIG Events

No. 2 Executives/COOs SIG

Operationalizing Your Association's Strategic Plan

Join us for an insightful webinar tailored to association staff tasked with the critical responsibility of translating strategic blueprints into actionable realities. In "Operationalizing Your Association's Strategic Plan," we delve into the art and science of effective strategy implementation.

Designed exclusively for the No. 2/COO SIG community at Association Forum, this webinar equips you with indispensable insights into streamlining processes, aligning resources, and fostering a culture of execution excellence. Learn from seasoned experts about transforming abstract strategies into day-to-day operations, ensuring seamless coordination among multiple departments, and fostering agile adaptability to navigate changes along the way.

Through real-world examples, interactive discussions, and practical frameworks, you'll gain a deep understanding of aligning stakeholder engagement with strategic goals, maximizing the utilization of technological tools, and creating performance metrics that matter. Elevate your strategic prowess and drive your association towards unparalleled success by attending this essential webinar. Your role as a strategy enabler starts here.


Wednesday, October 25, 2023
12–1 p.m.
CEUs: 1




Learning Outcomes


  • Craft Actionable Operational Plans: Develop comprehensive strategies for translating high-level organizational goals into practical and actionable plans, ensuring clear direction for teams and departments while maintaining alignment with the association's overarching vision.

  • Manage Expectations: Effectively manage staff and Board expectations of what is realistic for strategy implementation and how often updates will happen.

  • Build a Culture of Execution: Cultivate a culture of accountability, ownership, and collaboration within the organization by learning strategies to foster engagement, communication, and cross-functional coordination, promoting successful strategy execution and adaptability in the face of evolving challenges.




 John Folks, CAE
President & Principal
Minding Your Business (MYB) 

John has been working with associations his entire 30+ year career. He has served as a volunteer board member and President of PCMA and has been an active member of Association Forum and ASAE for more than two decades.  As a consultant with MYB, he has helped associations understand how to navigate the changing business landscape and has developed roadmaps for better addressing the changing needs of members and audiences. He believes in the power of a data-driven strategy to grow organizations, and the important role that strategic planning can play.



Kevin M. Hinton, CAE
Executive Vice President, Strategy
Minding Your Business (MYB)

Kevin has served as an association CEO as well as in a variety of volunteer leadership roles for several professional associations including international board chair for MPI. With 20+ years of leadership experience in business and non-profit organizations, he has successfully led many organizations through strategic planning as well as periods of transformational change.  He is focused on helping associations achieve their long-term strategic vision and is motivated to achieve successful outcomes and create lasting value and impact.  Kevin has recently served on the Forum’s Welcoming Environment Committee.





Bridget Walsh, MBA
Chief Operating Officer
Emergency Nurses Association

Bridget has over 20 years of progressive of leadership experience and is the Chief Operating Officer for the Emergency Nurses Association. In this role, Bridget provides strategic leadership to the association’s Operations Division (HR, Facilities, Finance, IT and Governance).  She focuses on developing and executing strategic and operating plans, advancing operational excellence, creating a collaborative team culture with strong employee engagement and developing future leaders through mentorship and professional opportunities.  


Zack Wahlquist, MS, CAE 
Chief Operating Officer
Chicago Association of REALTORS ®

Zack is the Chief Operating Officer of the Chicago Association of Realtors® (CAR). In his role, Zack oversees membership and member care, operations and human resources, information technology, and the association’s education and professional development arm, Realtors® Real Estate School. Prior to his work at CAR, Zack was the executive director of the Network for Change and Continuous Innovation (NCCI), a higher education association focused on strategic planning, process improvement, and innovation, and the director of education for the Association of College Unions International (ACUI). Zack has worked in association management since 2004, focusing his work on staff training and development, operational excellence, strategic planning, professional development, and board management. He volunteers with ASAE, Association Forum, and local civic and arts organizations.


About SIGs

Shared Interest Groups (SIGs) are an exclusive Association Forum member benefit and offer peer-driven learning and networking events with like-minded members of your association and job function communities. There are 14 different SIGs, each meeting twice a year. Join one or all of them to maximize your learning and networking potential.

Don’t forget to bring a friend! Nonmembers can attend one complimentary event with an Association Forum member.