SIG Event - IT

SIG Events

Information Technology SIG

How AI Tools Add Value in Membership Associations

Join us for a captivating exploration of the future of membership associations as we delve into the transformative world of Artificial Intelligence (AI). In an era where technological advancements are reshaping industries, the role of AI in membership associations cannot be understated. AI presents a wealth of opportunities to enhance efficiency, engagement, and decision-making within associations.

In this enlightening virtual event, Chris Maynard, an expert in the field and Chair of the IT Shared Interest Group at Association Forum, will guide you through the remarkable landscape of AI tools and their potential to add significant value to membership associations.

By the end of this presentation, you will be equipped with a deeper understanding of AI's role in associations and the tools and strategies that can drive your association's success. Don't miss this opportunity to stay at the forefront of technological advancement in the association sector. 


Wednesday, February 7, 2024
12–1 p.m.
CEUs: 1




Learning Outcomes


  • Understanding AI: Begin your journey by gaining a fundamental understanding of Artificial Intelligence. Discover how AI is no longer confined to science fiction but is deeply integrated into our daily lives, making its relevance in the association sector undeniable. 

  • The Power of AI: Uncover the incredible power of capabilities that AI brings to the table. Explore real-world examples of AI-driven innovations across various industries and grasp the immense potential it holds for associations. 
  • AI in the Association Sector: Dive into the heart of the matter as we examine how AI can revolutionize membership associations. Learn how AI tools can streamline operations, elevate member engagement, and drive growth. 
  • Key Areas of Focus: Explore three key areas in detail:
    • Chat-bots on Websites: Discover how chat-bots can enhance member support and engagement on association websites. 
    • Predictive Analytics: Explore how predictive analytics can revolutionize business planning and decision-making with associations. 
    • Large Language Models (LLMs): Learn how Large Language Models can boost productivity and supercharge marketing efforts. 
  • Benefits ands Risks: Gain valuable insights into the benefits and potential risks associated with implementing AI in membership associations. Understand the critical factors for successful integration. 
  • Implementation Tips: Acquire practical guidance for associations seeking to embark on their AI journey, with a strategic approach in mind. 



 Chris Maynard
President & CEO
M&H Management and Consulting LLC


About SIGs

Shared Interest Groups (SIGs) are an exclusive Association Forum member benefit and offer peer-driven learning and networking events with like-minded members of your association and job function communities. There are 14 different SIGs, each meeting twice a year. Join one or all of them to maximize your learning and networking potential.

Don’t forget to bring a friend! Nonmembers can attend one complimentary event with an Association Forum member.