SIG Event - Marketing

SIG Events

Marketing SIG

Marketing Artificial Intelligence in Action!

Are you thinking about implementing AI but have no idea where to start? Are you a marketer who is ready to digitally transform your organization’s strategy?
In this session, participants will learn about easy-to-use AI tools they can begin experimenting with right away at their organizations, which are specific to the marketing, membership, and communications functions.
In this session, we will be dive deep into AI marketing tools, such as:

  • SEO / search optimization tools that use NLP for semantic-powered inline optimization as well as search volume recommendations
  • Email tools that leverage AI for content recommendation and send time optimization
  • Content generation and inline editing tools
  • Image and other content generation tools
  • AI-powered audio editing tools


Tuesday, February 6, 2024
12–1 p.m.
CEUs: 1




Learning Outcomes


  • Get a comprehensive understanding of the present Marketing Artificial Intelligence landscape.

  • Learn easy-to-learn marketing AI tools you can use right away to optimize your marketing strategy and see results.

  • Discover simple Marketing AI experiments to enhance your processes and make your life easier.



 Erica Salm Rench


About SIGs

Shared Interest Groups (SIGs) are an exclusive Association Forum member benefit and offer peer-driven learning and networking events with like-minded members of your association and job function communities. There are 14 different SIGs, each meeting twice a year. Join one or all of them to maximize your learning and networking potential.

Don’t forget to bring a friend! Nonmembers can attend one complimentary event with an Association Forum member.