Warren McKenna, MFA, CAE is President and CEO of McKenna Design Group. MDG rebranded Association Forum and thrilled at their new positioning. Warren assists organizations revitalize strategy, communications and technology solutions to deliver on their mission and serve members better. He focuses on strategic issues that drive the development of branding and marketing programs for professional associations and trade groups. Warren’s objective is clear and compelling. For visionary leaders and senior staff, Warren is a true strategic partner. He collaborates on developing distinctive and engaging EXPERIENCES, which motivate members and the marketplace to RETURN with greater retention, increased involvement and deeper activation. In the end, this increases organizational performance, change management and financial results. Return on Experience® is not only the firm’s tagline but also a measurable promise to organizations.