Marketing & Communications SIG

Marketing & Communications SIG

About This SIG

The Marketing & Communications SIG serves as a collaborative hub for professionals involved in communication and marketing across membership organizations. This SIG focuses on idea-sharing, networking, and staying informed on current trends and issues related to publications, public relations, media relations, advertising, marketing, and more. Expert speakers and members alike share effective strategies in key areas such as member recruitment and retention, event promotion, education program marketing, publication sales, dues renewals, sponsorships, and exhibit space sales, ensuring best practices across all association activities.

Chair
Kim FitzSimmons, MBA, CAE
Chief Marketing & Communications Officer
American Association of Endodontists

Co-Vice Chairs
Andrea Mitchell, CAE, FACHE
Director, Marketing and Membership
American Orthopaedic Society for Sports Medicine

Cameron Gordon
Executive Producer, Ellipsis Productions

Jemilah Senter

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SIG Events

 

 Harnessing the Power of Influencer Marketing for Associations

In this session, we will explore the fundamentals of influencer marketing, clarifying what it is and what it is not. We will delve into best practices, analyze compelling case studies, and discover how associations can effectively leverage influencer marketing to achieve their goals. Join us to learn strategies for selecting the right influencers, building authentic partnerships, and integrating influencer marketing into your overall marketing strategy. 

Learning Outcomes

1.    Understand the fundamentals of influencer marketing and distinguish it from traditional marketing approaches.
2.    Learn best practices for selecting and collaborating with influencers to enhance association campaigns.
3.    Analyze successful case studies to apply key lessons and strategies to your own association’s influencer marketing efforts.

Speakers

Samara Postuma
VP Client Services 
4 Media Group/Dynamik Influence		 Sabrina Urbanija
Influencer Marketing Manager
4 Media Group/Dynamik Influence  

 

Tuesday, October 8, 2024
12–1 p.m.
Virtual
CEUs: 1

 

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Unlocking Member Voices Leveraging AI for Accessible Qualitative Analysis

Open text feedback data is one of the richest sources of member feedback, yet finding insights in large volumes of qualitive data is daunting. Traditional analysis methods, like hand coding and word frequencies, or even newer methods of sentiment and topic tagging can't keep pace with the flood of feedback. Generative AI offers a fast, easy way to deliver quick, comprehensive summaries of mountains of feedback data, but can it be trusted? In this session, we get hands-on, comparing generative AI against traditional qualitative analysis techniques. Participants will gain an understanding of the nuances that each approach brings to the task. Together, we’ll map out how to strategically integrate AI efficiency into your qualitative data workflow, balancing AI’s speed with the importance of human insight. Come ready to sharpen your organization’s edge in harnessing member voices.

Learning Outcomes

1.    Define marketing maturity and how it relates to marketing effectiveness
2.    Measure your marketing maturity and benchmark your results against other associations
3.    Develop a plan to improve your marketing maturity, including actionable recommendations

Speakers

 

Wednesday, January 22, 2025
12–1:00 p.m.
Virtual

 

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Evan Reid

Evan Reid

Senior Director of Analytics
American Speech-Language-Hearing Association

 

Julia Reilly-Edwards

Data Scientist
American Speech-Language-Hearing Association  

 

  

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