About This SIG
The Marketing & Communications SIG serves as a collaborative hub for professionals involved in communication and marketing across membership organizations. This SIG focuses on idea-sharing, networking, and staying informed on current trends and issues related to publications, public relations, media relations, advertising, marketing, and more. Expert speakers and members alike share effective strategies in key areas such as member recruitment and retention, event promotion, education program marketing, publication sales, dues renewals, sponsorships, and exhibit space sales, ensuring best practices across all association activities.
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Chair
Andrea Mitchell, CAE, FACHE
Director, Marketing and Membership
American Orthopaedic Society for Sports Medicine
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Vice Chair
Stephanie Arteaga
Marketing Director, Community Associations Institute
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VICE CHAIR
Jemilah Senter
Consultant
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